Falling in love with your clients

Here is a thought that will change anybody's life forever if they write it down, if they utter it every day in the morning, in the noon and at night, and if they live it:

Most people fall in love with their own company, product or service instead of failing in love with their clients and prospects. Your whole business success, your whole passion, your whole connectivity, your whole positioning, the way you are seen, embraced and respected, will change massively when you conceive of your business as interacting and enhancing people or other companies' lives and situations.

Most companies think, when they're trying to sell their product or service, "What do I have to say to get people to buy?" This company believes what they should say is, "What do I have to give? What value do I have to create? What benefit do I have to render?" That's a different take.

This also gives purpose and fulfillment to you. It makes it about ten times more enjoyable to be able to be in the process. Again, keep in mind, I'm talking about it in the context that I deal with the most, which is how a business owner or a professional can gain very much greater preeminence, success, profit, sales, repeat business from customers. However, it is so universal that it applies to how an employee can get more connectivity with their employer, how an employer can get more connectivity with an employee, how a person can get more connectivity and impact and success with a loved one, with a friend, with a neighbor, with a child. It's pretty powerful.

The focus of your concern, your state, your attitude when dealing with the other side (whatever the other side is - a customer, an employee, employer, husband, wife) should always be the non-verbalized communication of the fact that "You matter. Your well being is genuinely and truly and constantly important to me."

You should live that. The worst thing for a customer, a prospect, to feel is out of control, confused, unstructured. Your job, your challenge is to give them control. Give them clarity. Give them structure so they have empowerment. When you do that, you give them power; and power the confidence.

People who give people the answers; people who give people illumination; people who give people direction normally are respected because they empower you. Hopefully you're getting excited reading this yourself, because I'm empowering you.

Not everyone responds positively to this. There are impediments and frustrations in trying to apply this until it becomes a habit. How do you keep from falling off of your purpose?
You've got to believe your purpose is to contribute greater value - that you're here, and you're in business not to try to take somebody's money, but to try to give somebody a greater outcome for whatever they're doing - a greater result, a greater benefit, a greater yield. Once you start believing that ardently and genuinely in the craw of your heart, it becomes natural, and it will transform the way you do things. It will transform the way you connect with people. It will transform the way you communicate with people. It will transform the way you transact business with people, and surprisingly quickly the vast majority of people will come around.

You have to allow yourself to believe it. If you're feigning it, if it's theatrical, it will not work. You've got to extend yourself beyond your own self-consumption. You've got to subordinate totally your own self-interest and focus your life on others.

Are you married? Do you have children? Are you close to your children? Have you ever really gotten involved in an event where the children were so preeminent in your focus that your interest was subordinate? You didn't care about time. You didn't care about cost. You were just so involved in the process bringing such joy or knowing it was bringing them intellectual expansion, or whatever it was. You were so caught up in it that you totally subordinated your own self, and it felt so good.

That's the whole process. It feels so good. Most people in business today don't feel good about it. They're not happy. They're queasy. They're unfulfilled. They have no passion. They have no purpose. They have no connection. They're struggling to try to find passion again, to try to get purpose, to try to fall in love with the business.

Posted January 31, 2005

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Falling in love with your clients Here is a thought that will change anybody's life forever if they write it down, if they utter it every day in the morning, in the noon and at night, and if they live it: Most people fall in love with their own company, product or service instead of failing in love with their clients and prospects. Your whole business success, your whole passion, your whole connectivity, your whole positioning, the way you are seen, embraced and respected, will change massively when you conceive of your business as interacting and enhancing people or other companies' lives and situations. Most companies think, when they're trying to sell their product or service, "What do I have to say to get people to buy?" This company believes what they should say is, "What do I have to give? What value do I have to create? What benefit do I have to render?" That's a different take. This also gives purpose and fulfillment to you. It makes it about ten times more enjoyable to be able to be in the process. Again, keep in mind, I'm talking about it in the context that I deal with the most, which is how a business owner or a professional can gain very much greater preeminence, success, profit, sales, repeat business from customers. However, it is so universal that it applies to how an employee can get more connectivity with their employer, how an employer can get more connectivity with an employee, how a person can get more connectivity and impact and success with a loved one, with a friend, with a neighbor, with a child. It's pretty powerful. The focus of your concern, your state, your attitude when dealing with the other side (whatever the other side is - a customer, an employee, employer, husband, wife) should always be the non-verbalized communication of the fact that "You matter. Your well being is genuinely and truly and constantly important to me." You should live that. The worst thing for a customer, a prospect, to feel is out of control, confused, unstructured. Your job, your challenge is to give them control. Give them clarity. Give them structure so they have empowerment. When you do that, you give them power; and power the confidence. People who give people the answers; people who give people illumination; people who give people direction normally are respected because they empower you. Hopefully you're getting excited reading this yourself, because I'm empowering you. Not everyone responds positively to this. There are impediments and frustrations in trying to apply this until it becomes a habit. How do you keep from falling off of your purpose? You've got to believe your purpose is to contribute greater value - that you're here, and you're in business not to try to take somebody's money, but to try to give somebody a greater outcome for whatever they're doing - a greater result, a greater benefit, a greater yield. Once you start believing that ardently and genuinely in the craw of your heart, it becomes natural, and it will transform the way you do things. It will transform the way you connect with people. It will transform the way you communicate with people. It will transform the way you transact business with people, and surprisingly quickly the vast majority of people will come around. You have to allow yourself to believe it. If you're feigning it, if it's theatrical, it will not work. You've got to extend yourself beyond your own self-consumption. You've got to subordinate totally your own self-interest and focus your life on others. Are you married? Do you have children? Are you close to your children? Have you ever really gotten involved in an event where the children were so preeminent in your focus that your interest was subordinate? You didn't care about time. You didn't care about cost. You were just so involved in the process bringing such joy or knowing it was bringing them intellectual expansion, or whatever it was. You were so caught up in it that you totally subordinated your own self, and it felt so good. That's the whole process. It feels so good. Most people in business today don't feel good about it. They're not happy. They're queasy. They're unfulfilled. They have no passion. They have no purpose. They have no connection. They're struggling to try to find passion again, to try to get purpose, to try to fall in love with the business. Posted January 31, 2005 More Business-Building Articles By Jay Abraham: Jay Abraham Articles To Build Your Business My competitor has started a price war! .... What should I do? »	Business Building Resources List of Links Goes Here List of Links Goes Here List of Links Goes Here List of Links Goes Here List of Links Goes Here List of Links Goes Here Recent Entries Article List Date-Based Archives January 2005 Entry Search Search blog entries: Syndicate this site: (XML), (Atom), (RDF)
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