Use Magnets to Sell
Carl Millen sent me some interesting samples of his fridge magnets, accompanied by a letter with the rather ambitious claim, "The most cost effective way to keep your phone number in front of your prospects for weeks, months or years!"
You know, when I look at MY fridge at home, I think he has a point. If the nature of your business is such that you can't tell WHEN in the next six months or more your prospect is going to buy, this is one good way of being in there with a chance.
I particularly like the one for the medical center, which not only has a phone number, but details of hours. And I like the one sent to me some time back by Peter Smith for his pharmacy. It has a true HEADLINE... "Do you know enough about your medicine? ... If not, ask Peter Smith". It has a topical shape, details of hours, how to find him, and notice of prescription deliveries.
Try them - they're a great way to keep your USP in front of prospects so they remember to call you when the need arises.
Posted January 31, 2005
More Business-Building Articles By Jay Abraham:« Getting Endorsements From Others
