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Putting together a market research plan?

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As you focus on putting together a strong business, you always need to consider your marketing plan and how your customers will be able to learn about your business. Your marketing plan is so important that it is often required by lenders as part of your business plan when you are seeking financing. To develop a proper marketing plan, you need to start with market research. What does market research entail and how does it help you strengthen your business?

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