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How to implement growth strategies

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Constantly looking for ways to help your business to grow is essential for its survival and for your financial well being. Planning and investing on new technologies and tools is one of the ways to help your business to grow and be successful. Having happy and loyal customers is another way to make your business known to the world.

Instead of trying to get new customers, you can actually take advantage of the ones you already have for increasing your sales. It’s good, cost effective strategy to put customers to work for you who are already buying your product, or are using your service. You can use them to let others, such as their family members, friends and associates know about your products or service. After the new customers are persuaded to buy your product or use your service they will also be glad to tell others.


Think of extending your market reach to new locations where you can target and attract a new pool of customers. You can also use the internet to create a virtual store on the website making it accessible for anyone throughout the world to do business with you. Another approach is to enlarge your creativity in advertising and publicity to make sure that everyone that reads, watches TV or listens to the radio receives your message loud and clear.

You can find people that are already interested in your type of products or service at trade shows. Make sure you attend them and choose the one that is the right match for your products or service. Trade shows can give a powerful boost to your business and get you the best return on your investment.

You can consider expanding into international markets. This will require more commitment and investment but the results can be very rewarding.

Today people like to use their credit cards to earn points and redeem them for travel, buying gasoline, getting hotel rooms and so on. You can look into these types of programs as a growth strategy to increase sales for your business. Offer a frequent buyer’s reward program such as a discount of 5 to 10 percents on any items each time the buyer uses the card or taking 10 percent off if he spends a certain amount of dollars. Another strategy to attract customers is when you give them a great deal like buying two cookies at regular price and you get the third one free. People love the word “free” and this business strategy will often work. To achieve success with any frequent buyer program is to make sure the rules and restrictions are very clear and that you stand behind your promises. Using freebies, business promotions and buyer’s awards program will definitely help you earn profits and be successful.


There are all kinds of products and software that can help you automate your system. You can use software that can be organized to manage your customer account, send email to customers, send thank you notes when you receive payments and send promotions to help the customer to continue doing business with you. All of this can be done without you manually having to do these things.

You can contact your local TV and radio station to be one of their guests in one of their business related programs. You are looking at a very low cost way of promoting your business. You may also participate in a call-in program where you take people’s calls related to your expertise. If you sell or buy real estate, you might market yourself as an expert in real estate and be willing to take call-in questions in that field. You can promote your business through answering questions and at the end of the program you can leave your contact information and what you are willing to do for those who called the show.

With a little time, research and motivation, you will find great ways to promote strategies to improve your business growth and profit.

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