I am currently putting some notes together as a guide for those wanting to create their own baskets so thought I'd post here -
Making your own baskets by hand will never be cost effective so you need to find a reputable supplier for these essential items. You will need a variety of sizes so that you have something suitable for every concept that you design. Always try to get the right balance when assembling your baskets so that they don't appear to cluttered or too empty.
When you are creating new basket concepts put some thought into the colors of your basket items, baskets and packaging and how various combinations will work together.
It will be useful if you have something to put at the bottom of your baskets to protect fragile items as well as to lift some of the products higher up for a more organized placement. Shredded paper in various colors is good for this purpose.
Give your basket creations an obvious front side so that recipients can appreciate the beauty of your basket from one angle. Higher products should be placed at the back and smaller or shorter products should be positioned near the front.
Once you have all items in position you will not want to risk having the basket contents move around while the basket is in transit. Use clear tape to make sure that the baskets contents remain secured in position.
While some companies leave their baskets open, most will wrap them up using clear cellophane or other materials. Lastly, you can attach ribbons, bows and other decorations. Don't forget to attach a card and ask the client if they want you to write a message on it for the recipient.
Try to get your business card onto the basket so that satisfied recipients will know who to contact next time they want to buy a gift for someone.
Always try to improve on your basket concepts, themes and designs. Keep studying art, crafts and design online and elsewhere so that you are always inspired to come up with new products.
To ensure success in the gift basket industry you need to be able to combine a talent for assembling good looking baskets with good business sense. A combination of these two things will ensure that you are well positioned to develop a profitable business.