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5 tips for choosing a business finance broker.

Choosing the right business finance broker is a difficult decision for you to make.Your business finance broker can make or break your sale or your purchase; you need to choose a broker who understands your own needs and has a marketing approach that will be most beneficial and productive for your specific situation.

So, before you go out and choose any old business finance broker from off the street, and end up frustrated a year later, read these 5 tips for choosing a business finance broker.

5 tips for choosing a business finance broker

1.Look for warning signs.

2.Ask about success rates.

3.Ask about marketing plans.

4.Talk to previous clients.

5.Be willing to work with your broker.

1.Look for warning signs.

There are a number of different signs that can be red flags in your hunt for the right business finance broker.If you visit a broker and any of these issues come up, you should keep looking.
Too much optimism
If a broker tells you at the very first meeting that he or she can get you whatever price you are looking for, then it's time to be wary.To be perfectly honest, you are probably overvaluing your business.An experienced and a reliable broker will discuss the actual worth of your business, and won't make any outlandish, immediate promises.
Wants an upfront payment.
Your payment should be a combination of an upfront fee and commission that is not paid until your business is actually sold.However, a dishonest broker will ask for a full fee upfront, usually after saying that he or she can sell your business for your asking price.You write a check, and then never see them again.
Lack of printed marketing materials.
Any good and reputable broker will have printed marketing materials for you to look at.These materials were prepared for previous clients, and are an important selling point for the broker.If the broker doesn't have any, then it's time to leave.
No web site.
If this broker is not using the Internet as an advertising tool, then this broker does not have the marketing ability to sell your business.The Internet is one of the most important marketing tools.Find a broker who knows how to make use of it.
No license for your area.

2.Ask about success rates.
Talk to the potential broker about success rates.Quiz the broker on his or her background and experience.Then do some homework and look at the broker's website and talk to some other people.You want someone with experience in marketing, legal aspects, accounting, and patience.The most successful brokers will probably not be 25 years old.

Don't forget to ask about accreditation.

3.Ask about marketing plans.

Ask about the methods used for marketing businesses.Ask to see examples of marketing materials.Question about the tools used to find potential buyers-is your finance broker competent at using the Internet and other specialized research tools, like CapitalIQ, Dun and Bradstreet, and OneSource?

4.Talk to previous clients.

Ask for references.Then call some people up and ask about their honest experience with this particular finance broker.Ask about dedication, ability, experience, and satisfaction.

5.Be willing to work with your broker.

Once you find the right business finance broker, it is also up to you to ensure that the relationship works well.Be willing to work with your broker and be as helpful as possible, even if it is inconvenient.You both want this to work out; but it is ultimately more important for you.Be dedicated to success.

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