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The basics of the marketing mix

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If you are a business owner then you need to become very familiar with the marketing mix. The marketing mix is a term that describes the different components that will make up your marketing plan. Knowing what these components are and how to use them will greatly influence how you put your marketing plan together and ultimately how successful your marketing is. When you understand that various components of the marketing mix you will be better able to market effectively and have your target market receive your message. Here is what you need to know about the basics of the marketing mix-

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Niche manufacturing profit tips

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Small business owners do not often deal with the manufacturing of their products as they often outsource this process. They are generally thought of as distributors and their goal is to strengthen relationships with their vendors to get better prices on their products. However they do rely on the manufacturer in a lot of ways as they need them to create products that the customers will respond to, especially when you are working with a niche market.

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How manufacturing companies can use social media

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Manufacturing companies can land a single contract which can really help them to stay in business for many years but relying on a single contract will not be enough to help your company grow and develop in the right way. You need to turn to other things in order to help your company and to attract new clients. One of the marketing tools you may not have turned to yet is social media. Social media can have a big impact on your company as it allows you to branch out to a completely different audience and soon you will be able to land smaller contracts which can be used to sustain your business for many years.

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