Adding SEO to your marketing mix

Want to know a new way to really increase your website traffic and to focus on improving your customer base? How about turning to SEO? SEO or search engine optimization will allow you to increase your companies visibility as you are able to add keywords to your website along with stronger titles and other things. When you take the time to optimize you will make it much easier for the search engines to index your website and provide you with steady and consistent web traffic. A professional company working in SEO will likely deal with a number of things from adding keywords and titles to reputation management and article marketing but they often charge a high price in order to give you all of the information and tools you need to become a success online.

Before you turn everything over to an SEO firm to work on making decisions it is a good idea that you look at your website on your own. Do you have broken links? What about outdated website content? How does your website flow together? Does it seem like it is thrown together or is it easy to navigate? Improving a few things here and there with your website will easily make your website more attractive to your customers and will make it easier on you to gain the right type of visibility for the site.

Are your keywords properly optimized in the website? Do you even have keywords that are linked to the site? Keywords can easily be found by using Google Adwords where you can research them for your customers and then add them strategically to the website in order to gain the right type of rank online. Choose at least 6-10 keywords per web page and then focus on the main keyword for that page. The main keyword needs to be in the title along with the first and last paragraph. As long as you are able to get it into these locations, the search engine crawlers will have an easy time locating it and rewarding you.

Take a good look at your competition and what they are doing. Is the competition use these keywords as well or will you be the first one to use them? Look into the types of products your competition has as well. You may find that they have the same products but they are outselling you based on the way they market them online. Perhaps they have a good SEO campaign that allows them to get their name out there in the market and to make a splash. It might also come down to the way in which you are not contributing to your website and allowing your competition to really dominate the market.

To improve your visibility it also helps to have a higher page rank with the search engines. Work with Google by adding some backlinks to your site. You can easily boost your online credibility if you have other companies that will feed into your site. Post your website information in discussion groups and forums as it can build those links for you.

Pay Per Click is one of the best ways to help your website gain visibility that it needs to make the right impact on your customers. People will be able to find you website when they type in certain keywords or phrases and this is a simple way to connect with them. Create some goals for yourself so you know when you will start to see some results from the SEO campaign along with information as to when you posted the campaign and where it is being posted.