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Direct mail marketing ideas

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Have you used a direct mail campaign in the past? If you need to boost sales in a hurry, direct mail is one of the best ways in which you can reach out to your customers and create stronger relationships with them. Direct mail almost always guarantees some type of return because your customers that you are targeting are those that already have a given interest in your company and have a desire to buy your products. You need to show them that you appreciate their loyalty by offering them a discount or something that they will greatly appreciate.

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How to maximize your publicity

olderwomanonphone32013024.jpgWhen you have a small business, publicity is your friend. With good publicity on your side, your business will develop a positive reputation and which in turn will bring you more business.

Once you have publicity, whether it is a profile in the newspaper about your business or an award you receive, you will want to maximize that publicity as much as possible. The more you do this, the farther your publicity will go and the more business you will attract.

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Maximizing the effects of direct mail marketing

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Even though many people tend to think that direct mail marketing is a thing of the past because of the fact that technology has changed and the internet has now replaced a lot of various marketing techniques nothing could be further from the truth. Every good marketing plan should include some type of direct mail marketing because of how effective direct mail marketing can be, even when compared to email marketing. Direct mailing is an inexpensive way for a small business to increase their business by bringing in both new and old customers. This type of mailing is a targeted offer to a wide customer base. In order to properly use direct mail marketing there are few things that you are going to need to keep in mind.

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The cost of direct mail marketing


When you are running a small business your main goal is to increase your company's profits, but sometimes we are at a loss of how to increase our profits. One of the best ways to increase your profits is to bring in new customers and to get your old customers to come back in. There are many ways to go about bringing in new business or bringing back returning business, the best way to cover all of these bases is to develop a good marketing plan. Marketing plans will cover just about every targeted area you need to reach in order to increase your business, from direct mail to pay per click advertising.

Even though many people tend to think that direct mail marketing is a thing of the past nothing could be further from the truth. Every good marketing plan should include some type of direct mail marketing because of how effective direct mail marketing can be, even when compared to email marketing. Direct mailing is an inexpensive way for a small business to increase their business by bringing in both new and old customers. This type of mailing is a targeted offer to a wide customer base. In order to properly use direct mail marketing there are few things that you are going to need to keep in mind.

Continue reading "The cost of direct mail marketing"

How to make a direct mail marketing campaign a success


If you're one of the many companies out there who wants to use a direct mail marketing strategy to market your product, you're in luck. You're about to learn a few tips on how to make a direct mail marketing campaign a success. If you follow these suggestions, you will find that you have a much higher probability of getting good results from your direct mail marketing campaign. That is not to say that it will work for everyone- certain marketing strategies may be better for others. But keep reading and maybe you'll learn something useful.

Any direct mail campaign has two basic parts: an interesting message and an audience. You have to think about what you are trying to say and who you are saying it to. Think about your audience first. Who are you trying to reach? What common characteristics do they are? What kind of background do they have? Do some research and find out more about your target group. Next, the message. Your message should interesting and unique, but should also sufficiently explain the product you're trying to sell. In your message, you should keep the following things in mind: be direct and get to the point; target your message towards your particular audience; be respectful in your tone; have interesting information to share; and be creative with your portrayal of your product.

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Using direct mail to its best advantage


Even though many people tend to think that direct mail marketing is a thing of the past because of the fact that technology has changed and the internet has now replaced a lot of various marketing techniques nothing could be further from the truth. Every good marketing plan should include some type of direct mail marketing because of how effective direct mail marketing can be, even when compared to email marketing. Direct mailing is an inexpensive way for a small business to increase their business by bringing in both new and old customers. This type of mailing is a targeted offer to a wide customer base. In order to properly use direct mail marketing there are few things that you are going to need to keep in mind.

Continue reading "Using direct mail to its best advantage"

Direct Mail marketing overview and basics


If you are a company wondering which direction to go for marketing you may consider a direct mailing program. For any business, but especially for a small business, a direct mailing campaign can be crucial. It is an easy way to reach a targetable audience and is a very affordable marketing plan. Not only that, but it is extremely simple to do!

Any good direct mailing program starts with two basic components, a message and an audience. What message are you trying to share and whom are you sharing it with? A successful mailing must reach the right person, be read by that person and persuade that person to buy something or to agree to receive a follow-up call from your company. Therefore, getting your message in front of the right audience is the most crucial element in your direct mail campaign. There are a few key elements in doing this.

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Direct mail marketing, not necessarily old news


When you are running a small business your main goal is to increase your company's profits, but sometimes we are at a loss of how to increase our profits. One of the best ways to increase your profits is to bring in new customers and to get your old customers to come back in. There are many ways to go about bringing in new business or bringing back returning business, the best way to cover all of these bases is to develop a good marketing plan. Marketing plans will cover just about every targeted area you need to reach in order to increase your business, from direct mail to pay per click advertising.

Even though many people tend to think that direct mail marketing is a thing of the past nothing could be further from the truth. Every good marketing plan should include some type of direct mail marketing because of how effective direct mail marketing can be, even when compared to email marketing. Direct mailing is an inexpensive way for a small business to increase their business by bringing in both new and old customers. This type of mailing is a targeted offer to a wide customer base. In order to properly use direct mail marketing there are few things that you are going to need to keep in mind.

Continue reading "Direct mail marketing, not necessarily old news"

Successful direct mail marketing strategies


When you are planning out your marketing strategy you are looking for the most effective way to spend your marketing dollars. There are many great marketing tactics that work great, but you are looking for high results.

Direct mail marketing can yield very high results if it is done correctly. But, what is the most effective way of direct mail marketing? Make sure you have the right information on direct mail marketing.

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Tips for grabbing attention when using direct mail marketing


6 tips for grabbing attention, when using direct mail marketing. These tips will make it easier to catch the consumer eye. And face it; the best successful business knows how to catch the consumer's eye.

Direct mail marketing relies greatly on the fact that the mail goes to each mailbox, and from there, it the responsibility of your advertisement to get itself read. Because there is no way around it, junk mail gets tossed in the garbage most of the time.

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Tips for grabbing attention when using direct mail marketing


6 tips for grabbing attention, when using direct mail marketing. These tips will make it easier to catch the consumer eye. And face it; the best successful business knows how to catch the consumer's eye.

Direct mail marketing relies greatly on the fact that the mail goes to each mailbox, and from there, it the responsibility of your advertisement to get itself read. Because there is no way around it, junk mail gets tossed in the garbage most of the time.

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Costs of direct mail advertising


What are the costs of direct mail advertising? This depends a great deal of how much of the printing and mailing you do yourself. The costs can vary with the amount of mail you print and ship out as well as if you hire out to have the advertising designed, and printed through a different company.

However, you often get what you pay for. If you want your direct mail advertising to look great, it is a good idea to get some help designing and printing the postcards or flyers.

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Pros and cons of direct mail advertising

Let's look at some of the pros and cons of direct mail advertising.

Pro:

Direct mail advertising has been around for a long time. Its structures are in place. You don't have to learn any complicated technology with direct mail advertising, you don't have to deal with actors with direct mail advertising, and so forth. It's one of the simplest forms of advertising there is.

Con:

Direct mail advertising has been around for a long time. People find it boring, they tune out of direct mail marketing so to speak. Direct mail marketing lacks the excitement and in your face quality of other forms of advertising. Direct mail marketing is especially outmoded when it comes to advertising to younger generations.

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A run down of direct marketing

Are you interested in learning more about direct marketing? There are a couple of things that make direct marketing different from any other type of marketing practice. Here is a run down of direct marketing, so that you can better understand what makes this type of marketing unique and "direct:"
1) Measurable results: Direct marketing is especially different from other marketing endeavors because it puts an emphasis on having measurable, trackable results. Within the marketing industry, these results are called "responses." With direct marketing, you will be able to get these results or responses, regardless of what kind of media that you use!
2) Marriage mail: This is a form of direct marketing where more than one type of advertisement is placed inside an envelope. This allows many different direct marketers to combine together and send out one large envelope to potential customers. One of the most popular and well-recognized forms of marriage mail is the Valpack.

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Using a direct marketing association


Direct marketing is a very popular form of marketing, as it at least guarantees the marketer that a potential customer will focus his or her attention for a second or two on what's being offered. The question here is about direct marketing associations. Let's look at some basic information regarding using a direct marketing association.
1. Direct marketing is a huge, complicated affair. We're talking about millions of homes, millions of individual names, lots of routes and addresses and zip codes and so forth. A direct marketing association helps to bring order to the chaos. Many consider it a miracle that the mail works at all, much less works more or less according to plan. Using a direct mail marketing association is just another way of providing order and security to your marketing efforts.

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Benefits of direct mail marketing

Marketing, of course, has got to be done right; because marketing is the way you reach your customers. Let's consider some of the benefits of direct mail marketing.
1. Now, obviously there are drawbacks and benefits to most methods of marketing. This is because people enjoy their privacy, cherish their space, and when they get something, an advertisement, a flyer, whatever, that they didn't ask for, that little suspicious part of them gets going, i.e. where did they get my name? Where did they get my number? Do they have my credit card? Etc.

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Should you look for new customers, or keep existing customers happy?

OK, here's a question for you: Should you look for new customers, or keep existing customers happy? This doesn't really seem like an either/or question. It seems as though a healthy, thriving company is a company that looks for new customers and keeps existing customers happy at the same time. Think about it. The one goes along with the other. If you're thinking either/or in this situation, your company will tumble down in ruins in no time at all.
So, what we've got to do is figure out how to (a) look for new customers, while (b) keeping existing customers happy, satisfied, and convinced that you're doing your best for them. Let's look at some ideas for (a) first.

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5 tips for mastering direct mail

Direct mail is a marketing ploy that is done exclusively by mail and which involves sending out brochures, flyers, postcards, catalogs, or other printed material directly to large numbers of potential customers. These mailings advertise a product or service and are meant to solicit orders.

Besides direct mail, there are many different ways, many of them less expensive, to market. Costs of direct mail include buying prospect lists and testing packages, postage, creative work, paper, printing, etc. When you consider how much goes into it, you have to wonder why anyone would choose this method to market. A few of the reasons you may want to choose this venue is because you want to:

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Direct marketing on a shoestring budget:

Direct Marketing is a manner of marketing that cuts out the middle man of marketing, advertising agency, public relations services, etc. Direct marketing is simply a way of business sending information directly to their customers and a way for that same business to keep track of how effective the direct marketing campaign was.

Direct marketing may include means such as mail, email, and telemarketing. It is any means by which the company contacts the customer directly. Direct marketing was first established back in the mid to early twentieth century for companies such as American Express who were interested in finding which means were the best to contacting and selling customers on new products and such.

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Using This One Simple Word Helped Treble My Site's Profits

This article is very important.

In fact, the chances are it will give you more sales from your website. Now I'm not suggesting you're low on sales but we could all do with more sales right?

I first started using this word on my website about a year ago. Using the word changed the whole focus of my website, my business and my life!

Sounds unbelievable doesn't it?

But it's not, it's entirely true and I want to share it with you.

You want to know what this word is don't you? Okay then - no more messing around then.

This word is the reason you are reading this article and the reason you carried on reading after the first paragraph. Have you guessed it already? The single most important word you need to use on your homepage is "YOU"!.

You. You. You.

Using 'YOU' Brings Success

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How To Effectively Use Offline Advertising To Build Your Online Business

First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising.

What I have found today is that that online businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can't use offline methods to build their businesses and sell their products and services.

A lot of online based businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.

In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business.

Another thing is to start selling products for manufacturers who offer co-op advertising for promoting their products. You can read a little more about this technique in an article I wrote titled "Why Are You Wasting Free Advertising Money?" http://sites-plus.com/articles/article2.html

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10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.

2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.

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Are Your Marketing Dollars Being Spent on the Right People?

When it comes to bringing in new clients, the biggest mistake I see people make over and over again is that they don't target their marketing. They tend to go after EVERYBODY'S business instead of going after the business of the people who might actually be prepared to purchase their product or service.

The end result is that many of their marketing efforts are diluted and many of their marketing dollars are wasted. To make sure that doesn't happen to you, think Madison Avenue.

Do you think it's just placement luck that you don't see a beer commercial during Sesame Street or an ad for skin cream during wrestling matches? Trust me, luck has nothing to do with it.

Advertising agencies are charged with the responsibility of spending their clients' money for the print ads and TV and radio spots that are going to bring them the biggest bang for their buck.

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Direct Marketing Truth in Numbers

Direct Marketing works!

Why? It works because it is personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing".

It works because, no matter what you have heard, read or believe... most people look forward to personal communication. They like being treated as a person - as an individual.

So, if Direct Response Marketing is so powerful, how can we as marketers use it effectively? To keep the business we have ... to find new business?

As with most disciplines, the "Truths of Direct Marketing" are common sense. Here's a list of a few "Truths", to make your Direct Response Marketing work for you;

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How to Write a News Release that Hooks Reporters

The most important part of any news release is the headline. The second most important is the first paragraph. Everything else is either background or fluff. That's why, when you compose a release, you should spend at least half your time on the headline and the lead. If you fail to hook the reporter with the headline and the lead, you have no chance at news coverage. Period.

The average news outlet gets hundreds of news releases every day. Most of these go right in the trash because the headline and the lead fail to grab attention. Now PR flacks believe you can grab attention by adding exclamation marks, or by setting the headline in all caps, or by casting the lead in boldface, italic and underline. Forget it. PR Rainmakers understand: To write a great headline and a great lead, you must start with a strong news peg. The news peg, also known as "the story hook," is simply the "reason to this news story right now." It is the piece of the overall story that makes the story timely, and thus makes the story news.

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Low-Cost Marketing With Business Postcards

Modern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want. They are easy to use, cost very little and produce results almost immediately.

Brief And Personal Works Best

Keep the message on your postcard brief. Announce a major benefit. Then ask the person reading the postcard to visit your web site or respond in some other way to get more information.

Set up your postcard to look like a personal message instead of a sales promotion. Prospects cannot resist reading a postcard if looks like a brief personal message - even when they quickly recognize it as a business communication. This happens for several reasons.

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