Cheap marketing tactics

There are a number of different ways to marketing these days. From internet to print material, it is very easy to get the word out about your company and products.Don't worry if you don't have a lot of money to spend on marketing, there are lots of great, inexpensive tactics that will put your business on the fast track to success.
Here are some easy and cheap marketing tactics:

Have a game plan
Create a marketing plan that has goals, and budgets for the time spent and money. By doing this you will have a broader view of your marketing needs and what you will spend. By having this information ahead of time, you will have plenty of time to benefit from discounts on advertising, and on services and printing.

Ask yourself
After your game plan, make sure it can sell itself. Act like you are the customer and ask yourself questions. Ask yourself why you should invest in these marketing opportunities. Does it hit your target goal? Is it cost efficient for you? What will it do for your business? If your idea doesn't pass the tests then you should rethink it.

Frequent customer rewards
It can cost as much as five times more to win over a new customer than to keep an old one. Customer reward programs are a great alternative in marketing. Create a program that rewards customers on signing up and also provides incentives to your best customers. This is a great way to keep customers coming back, especially if you reward them with things they can get from your company.

Viral Marketing
Viral marketing is a great way to market your business or product. In order for this to be successful you need to make sure you have a topic that motivates customers to talk and you share in that conversation. Provide an interactive website customers can write in to. Another great way to facilitate connections is also by using a company blog, message board or forums.

Do it yourself
When you do the advertising yourself, this cuts down cost, but it can require a lot of time. Make sure to; adapt your marketing to the needs of the companies on your list. Then send out a release, and follow up with them by phone. These first initial contacts are crucial and will help your company get going.

Word of mouth
Word of mouth is one of the best forms of marketing. It is important to get people talking right away. This can be done by running a contest, or even an event. Have these members be the first to receive information on new products. When you take care of them, they will tell everyone they know about you.

Focus on your best prospects
Try and make more of your new customers like the best customers you have now. Analyze your current customers to see what things they share and why those traits make them great customers for you. Revise your marketing message to appeal specifically to them. This will increase the number of new sales you get and the success of each new customer.

Partner up
By partnering with other businesses in your marketing efforts, you can expand your circle while decreasing your spending on your budget. When money is tight, it often pays to partner with another company that targets the same audience. You can create marketing partnerships with businesses that offer complementary services and combine your prospect lists and even share in the advertising costs.

Following these cheap marketing tactics will allow you to build your company without spending so much cash. This will not only help your business get up and running, but it will allow you to use the money on getting more products and taking care of your employees. Don't worry if you don't have a lot of money to spend on marketing, marketing can be done with inexpensive tactics and still make your business very successful.