Different Types Of Customers To Deal With

When you are marketing to your customers there are a variety of different personality types that you have to understand. Your customers will all respond to different things and this is why you have to get to know their personalities so you know which type of marketing programs to use when you need to generate more sales for the company. Each customer is different so you may not be able to really put them into a category. Here are some tips that can make your marketing process a little bit easier as you get to know your customers on a different level.

Demanding Customers
There are some customers that have really high expectations and they will demand everything from your company. You need to be able to manage these personalities as they can be difficult to deal with and they are often intimidating to employees. As a manager you need to be the one in charge and to ensure that you treat them with respect but that you also show them that you are in charge of the conversation and the situation that you are dealing with. The goal is to make a quick decision with these type of customers. Send out clear and precise marketing messages that do not get confusing. If you send out coupons, clearly state when they expire and show the customers that they are not to be combined with other offers. You need to do this as it will end up keeping the customer from trying to take advantage.

The Fine Print Customer
We have all dealt with this type of customer. They are the individuals that want to know every single detail about a product. When you place product information on your website you need to offer multiple views and angles of the product as well as providing them with other information. Giving the customer as much detail as possible about a product will aid in giving them the right information they need to have to make better decisions when buying your products. When you send out marketing promotions, direct them to your website where they can gather more information. Teach your employees to have a lot of patience with these customers as they could be big sells for the company despite the extra amount of time you need to spend with them.

The Loyal Customer
These are great customers as they trust your company. They already know what to expect from you and it is likely that they will respond to just about every marketing message that you send out. You need to provide them with quality customer service every time to show them how much you respect and appreciate their ongoing support of your company. When you have loyal customers, they often support the company for life. They also provide you with great customer referrals as well, which can generate more sales for the company and boost your credibility. Use the loyal customers to help you out with new product development and other things. In many cases these customers will feel respected by you as you use them in customer surveys and things to develop new products and to create a stronger company. This makes them feel important and helps to build their loyalty even more to your company.

When you market, you have to keep all of the different personality types in mind. This will help you in creating effective messages so you won't be taken advantage of by customers that try to get more out of your company than what your message is offering. Marketing to different groups is not always easy but as you start to learn the tricks of the trade you will generate more sales and boost your credibility.