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Establishing a target market with a real need and ability to purchase your product


One of the reasons that finding your target market is so important for your business is that if you don't identify who they are then you are going to be wasting both time and money, which can be harmful to your business. Another reason that knowing about your target market is important is that if you know who you are going to be selling to you can better plan your marketing strategy, which will allow you to get better usage out of your marketing plan, more bang for your buck as they say. But knowing your target market will also help you in making decisions, the more you know the easier it will be to make decisions. But the main point of establishing a target market is to identify the people who really need your product, not to mention to help find the people who are going to have the ability to purchase the product that you are selling.

Here are the steps that you need to take to find and establish your target market.

Step one:
The first thing that you are going to want to do in trying to find the target market for your business is to write down demographic data about the customer. When doing this you are going to want to get as specific as possible. You are going to want to include such information as their age, martial status, education level, career, income level, where they live, their hobbies, what movies they like to watch, etc. basically you are going to want to include anything and everything that pertains to what you are looking for in the ideal customer, which is your perfect customer.

Step two:
Once you have determined what kind of demographic information you will need about your ideal customer and have written down everything that you can think of you are ready to move onto the next section, which is psychographics. This section is going to include things like life style, social class, opinion, attitudes and beliefs, etc.

Step three:
If you are going to be selling your product to other businesses you are going to need to think about what kind of industries you are going to be selling to, number of employees, location, and many other things that you would not consider if you were looking to sell to the general population.

Step four:
Now you are going to need to put all of this information together. By putting the information together you are going to have the perfect picture of who your ideal customer is going to be. And once you have figured out who your ideal customer is going to be you are going to be able to target your marketing to that group, which is going to save you time and money.

Step five:
Now that you have figured out who your ideal customer is going to be you are going to have to figure out ways to find your target market of customers. In order to do this you are going to have to do some market research.

Step six:
One of the best ways to find your target market is to buy direct mailing lists. These lists allow you to purchase the names and addresses of specific customers that you are looking for, based on information that you provide. These direct mailing lists are available from numerous locations.

Step seven:
Something else that you can do to help find your target market is to use questionnaires. Questionnaires are a great source of information because of the pointed questions you can ask and the various locations and techniques that you can use when handing out the questionnaires.

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