Guerilla marketing tips

Businesses that are on tighter marketing budgets often turn to guerrilla marketing efforts to help their companies find new customers and expand their revenue stream. Unlike traditional forms of marketing, guerrilla marketing focuses more on blitzing your customers from new and innovative marketing methods. Here are some simple guerrilla marketing tips to help you get started:

Tip # 1 - Write Articles

Several businesses have become successful with article writing because it allows them to identify their business from all their competitors. Writing articles for different web sites is a great way to get your companies name out there and boost your online visibility. Instead of only focusing on writing articles for web sites, consider writing some articles for your local newspaper. Writing for the local paper is another great way to boost your credibility. Consider starting up a newsletter for your industry and produce engaging content that will have other businesses in your industry take notice of your talents and abilities.

Try to offer educational content that you can use to tie into other things like a video series or a training seminar. Using articles, blogs, newspapers, and other sources to get information out to your target audience will boost your online rankings, which will help to improve your visibility and strengthen your customer-base.

Tip # 2 - Thank-you's

Far too often businesses focus on getting the next sale and they do not spend enough time thanking their customers that have been essential in getting them sales. Start using thank-you programs to strengthen your relationships with your customers. Thank-you mailers are a great way to show your customers you really care about them because you are sending out a personalized letter to them. Another simple way to show your customers you appreciate them is to use email thank-you's. After they place an order, follow-up in a coupe days with a short thank-you. If possible, offer to give your customers something for their support like a free product or a discount off their next order.

Know what type of audience you are dealing with when you are sending out thank-you mailers and promotional products. Some people want to receive some type of high-end thank-you product while others are fine with just a simple "thank-you". If you do offer them a free product, make sure it is not a cheap product, it needs to be something that has a perceived level of value.

Tip # 3 - Learn to Network

An important way to market to your target audience is to learn how to network with them. Get on some of the same web sites they are on and talk to them about your company or your industry. Use social media sites to gain information about your competitors and what people are currently talking about. Social media sites are also a great way to meet some companies that can help your business grow and get to another level.

Attend conferences and other events and network with companies and businessmen and women. This is a great way to introduce your company to other businesses and it's a great way to pair up with some companies that may be able to help your business. Many times you can meet another company at conferences that may be interested in some different investment strategies or they may be interested in advertising on your web site.

Sit back and learn from other companies at conferences. These individuals may be able to help you learn tips that can help you avoid some possible bad situations like making a poor investment decision or partnering with a bad company. Look for people that can add some type of value to your business. Be sure to subscribe to their web site or visit their blog often for new tips.