How to break into new niches with marketing

Marketing strategies can be broken into two general types: broad marketing and niche marketing. Broad marketing has a broad focus, throwing out ads to whoever will listen. Niche marketing has a narrow focus, focusing on specific groups or niches. If you are interested in niche marketing you probably already have a niche or two in mind. However, it's a great idea to cater to as many niches as possible so here are a couple of ways that you can break into new niches.

Brainstorm-think about what groups use your products and then try to break those groups into subgroups. Every one of those subgroups is a niche that you can market to. For example, if you are marketing vitamins, think about who might take your vitamins. Maybe the vitamins feature sports supplements like glucosimine and or Omega 6 fatty acids. A likely group focus on is athletes. Now think about the different groups of athletes. You might come up with things like, marathoners, tri-athletes, and rock-climbers. Spend some time brainstorming and you will be able to come up with very specific groups to focus your energy on.

Infiltrate-if you have decided that one of the niches that you want to concentrate on is marathon runners, you need to infiltrate the ranks of marathon runners. If you are going to market your product effectively to a small segment of the population, you need to know all there is to know about that population. There are several ways that you can get the inside scoop on marathon runners. One idea is to be a marathon runner already. If you are marketing a product to your own population, you already have an inside edge to help you break into the niche. If you aren't a member of the niche you want to market to, you can talk to someone who is and find out what kind of marketing would work with them. You can also do things like read magazines that cater to your niche or go into chatrooms to find out what is in and what is out with that particular group.

Sponsor an event-a classic way of breaking into a new niche is by sponsoring an event. If it is runners that you want to market to, sponsor a race. Similarly, if you want to reach dog lovers, you can sponsor a pet adoption, pet show, or some other pet event. Putting some money into a small group or a niche is a great way to get the name of your product into the minds of the people you want to market to. If you sponsor an event like a race where they give out t-shirts with the sponsor's names on them that advertising will last a long long time. I am still wearing race shirts from races 10 years ago. Talk about long-term advertising!

Talk to everybody-once you have decided on a niche that you want to focus on, start talking. Get involved in that world, at least on a local level and let everybody who will listen know that you have a product suited especially for them. If it is born-again Christians that you are focused on, get to church and spread the news. If it is new mothers, hang out in the baby isles. The more people that you can contact the better. You want to get the word out and then you want the people you tell to tell more people. Make contact with as many people in that particular group as you possibly can. If you want to break into a niche, the people in that niche have to hear your message and learn that you exist.

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