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How to capitalize on word of mouth marketing

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Many business owners (especially those who own smaller companies) feel that they must have a large and expensive marketing effort, in order to be successful. However, the reality is that there are several low cost marketing tools that are always at the disposal of any business owners. One of the most effective is generating word of mouth marketing. Studies have shown that when businesses make their customers happy, they can generate repeat and expanded sales, much larger, then most marketing efforts. It is important to realize that word of mouth marketing is difficult measure; it is the most cost effective. The bottom line is that successful businesses don't overlook this readily available marketing method. Here is what you need to know about how to capitalize on word of mouth marketing.

Remember, that your existing customers will function as the vehicle, for this marketing effort. There are several strategies that can help you to put word of mouth marketing in place. These marketing strategies are-

  • Ask your customers to try your product-This is especially effective if you are trying to get a new product recognized. The small amount you would give away can reap substantial marketing, if your customers like it. Even offering samples can be a great way to get customers talking about your product.

  • Ask your customers to talk about your product-Once your customers have tried the product; ask them to tell others about it. You can get honest recommendation and build excitement about a product through this effective method. An effective way to use word of mouth marketing is to offer discounts to any customers, who bring in new customers, to your business.

  • Ask your customers for direct feedback-You want to create a relationship with your customers that makes them feel like part of your business. You need to find ways to involve your customers. You want to get their opinion and listen to what they have to say. Only use measures that make them feel that what they have to say matters. Once customers feel that you are taking into account what they have to say, they will feel a greater amount of loyalty to your company, and your product or services.

  • Ask your customer to special events-You want to keep your customers knowing what is going on with the use of special events, or let them know what products are happening or specials that are coming up. What you are trying to do is to provide a forum, for your most ardent customers to share the benefits of your product or service. This could be as simple as having a forum online for selected customers only, or sponsoring an event, for specially selected customers to attend.
    You want to keep in touch, with your customers and provide them with specials that will excite them enough to talk about.You should always be working to keep your customers informed of specials. You can do this by sending coupons and letting them know what is happening with your products and services. This will not only increase their visits, but it will get them talking about you.

  • Ask your customer want they want-Studies show that many people return to buy again, from a company, not because of price (meaning that you don't have to be priced the lowest) but rather because of the service they receive. You want to make sure that your company treats every customer with respect and provides the highest degree of service possible. It is crucial to make sure that everyone who works for you makes customer service a priority, no matter what their job is.This can be the secret weapon in how you most effectively market your business.

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