How to find your niche, and the right person to pitch it to

You are starting to get a good idea about the ins and outs of getting on television and radio talk shows, and one of the things you have learned is that you need to be a valuable resource or no one is going to spend their time on you. However, in life, what is valuable to some is not so valuable to others. So, what you want to do is find out where you have value, and who is going to recognize it.

If you want to get on a radio show or talk show, you will want to find your niche, and the right person to pitch yoruself to. If you are a resource in a niche, you become more and more valuable. You know that creating relationships is going to help you get on radio and television talk shows. The best way to create relationships is through a niche, with a specific reporter, or a special projects producer. So, one of the things you need to do is find a reporter.

Here is how this works:

1. You become a resource in a specific niche. For example, you might be a receptionist for a law firm, and you help get a reporter out of a bind every time they need a story about anything legal. So, do a reporter a bunch of favors. They get in a jam, need to fill some time, call you, and presto-you fill the spot with so and so.


2. You do this a number of times.


3. Then, when you have a non-important thing that you really want coverage for, you call in a favor. You cash in on the relationship you have created.


4. The reporter in your niche goes and talks to their boss and asks if you can get in even though your story is not that great, because you have done a ton for them.

By becoming a valuable resource to someone on the show, whether it is the anchor, the producer, etc. you get the privileges that come with establishing a relationship within a specific niche. You have to build your relationship before you try to pitch to someone.

When you do pitch your idea, you need to say, "I know this is not the biggest story you could have, but it would mean a lot to us if you could give it a little bit of coverage." They are going to think about it, they will see you respect the need to have valuable information, but they will want to help you out because you help them. You might only get 15 seconds, but hey, at least you get something.

Relationships are a big part of getting on radio or television talk shows. You will want to be interesting still, but having a relationship with someone in a specific niche in the industry, will help you when you really need some coverage but would not get covered using normal resources.

Being professional during this whole process is really going to help you out. You are a valuable resource, and you probably do have a lot to offer, you just need to learn how to package it right so that it looks as valuable as it is. Being a suck up is not the right way, being a professional is.

Tomorrow look for advice on staying out of desperate mode even if you are. Learn what the pros think of the suck up, and how becoming a desperate suck up is never going to get you on the air.

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