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How to follow up on a press release or pitch

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You have learned a lot so far, you know who to pitch to, how to find your role, how to piggyback your way onto a show, the best way to pitch, and more. The problem is, you have done all of that, and you have not heard back, so now you are wondering what the best way is to follow up on a press release or pitch made to a radio station or television station.

If you want to get on a television or radio talk show, you have to send the show a press release or a pitch. However, they receive tons of these, so the following answers the question "If you have not gotten a response to this press release or pitch, what are your options, what can you do?"

Well, first, chances are that if you need to follow up, they probably aren't that interested. Talk shows get hundreds of pitches each week. You should know that because they get so many pitches for stories and ideas, if they're not interested, they're not going to call you back. They would spend all of their time returning calls and giving rejections if they told every person who wanted their idea to get on the air, "No." So, if you have not heard back, you probably won't. So, it is best to not waste time trying to follow up, rather come up with a new, better pitch, and send in another one.

However, it is true that not hearing back is not always because they are not interested. Sometimes, you just sent your story idea in the wrong way. It's really important not to just send your idea in to the newsroom. Get the main person, head honcho, "Queen Bee", person's name. Send it to that person, then send it to the anchor, producer, and someone else. You want to send your idea in to at least three or four people. Even if you fax it over four times, same thing, and just put a different name each time, that is great. What happens is, they start talking about ideas, and one mentions it, and someone else says, "Oh, you saw that." Then the conversation gets really going about YOUR idea. So, as you can see, it is a good idea to get it to a few people.

If you are determined to follow up on your press release or pitch, do not call in and say, "Hey did you get my release on blah blah?" Like mentioned earlier, they get a ton of releases and pitches every day. What you need to do is call in and say, "I faxed in a press release about this, I think it would be great because of this (you are a solution to a problem), I know you are busy, but if you have a chance to look at it, or time to talk that would be great. Then, you get a response.

Following up is not easy when it comes to television and radio. These people are busy. So, one of the best things you can do, is create relationships with the people you are pitching to. You want to do things right so that you can accomplish the ultimate goal of having an ongoing relationship where they can come to you with needs, and you can go to them. So, keep those long term results in mind. As you create a relationship, you can call them up and follow up on an idea without annoying them, putting them out, or making them feel like you are wasting their time with worthless material.

Tomorrow look for advice that will help you build such a relationship, advice on how to look like an expert to get on radio or television.

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