How to make your mobile marketing work

Here are a few fun tips for how to make your mobile marketing work:

1. Make it fun. The average mobile user is accessing the web, and using their mobile devices for productivity as well as for entertainment. Thus, if you want your mobile marketing to be effective and drive a mobile response, you have to do one of two things, you have to provide information or entertainment. It has to be available in small sizes so that it works with a mobile device, and helps fill some of those moments where we wait in lines, and have a moment or two between things. Be the mobile solution for filling those moments with something engaging and entertaining.

2. Phone are being used to manage our lives. These days phones are getting far more personal, they are used to connect, to text, to access the web, to do mobile banking, it is used as a personal GPS, to keep a calendar, to play games, to check sport scores, and so much more. The wide availability of functionality and personalization is growing. You have to be part of it. These days people personalize their links with applications, they use their phones to make videos and take pictures. They take each person in their contact list and provide them with a unique ring tone. If you want to be successful with your mobile marketing you need to make it relevant and personal.

3. Video and consumer participation should be part of your mobile marketing plan. These days people use their phones and other mobile devices to capture video, ask them to share those videos with you, and upload them to your website. This will help you build a bigger online community, and get some customer participation.

4. Get integrating. You want to make sure you tie your mobile marketing to other media, like television, radio, print, etc. It works best when tied to other parts of media. For example, you can have a campaign that incorporates all aspects and has a specific mobile platform for each campaign. You can use QR codes in print to help bring people to the mobile web sites, and more. Basically, use the options you have available to you for integrating.

5. Offer incentives. If you offer some kind of incentive, whether it is a piece of valuable information that is relevant to your mobile user, or a coupon or coupon code to purchase at a discount, you will see increased take rates, and more consumer participation. People like having incentive to use your services, and part of your mobile campaign should include using some form of incentive to get people interested in what you have to offer.

Mobile marketing should be geared to the mobile user, meaning more valuable information found in snippets with lots of incentive to use your service.