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How to set up a blog to market your business

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More and more businesses are finding that using a blog is a highly effective way to market their business. Businesses can use their blog to reach out to customers and create relationships that are often not possible with other marketing methods. Most businesses choose to link their blog to their website however; you can have a secondary site just for your blog. It is important to use your business blog to reach out and set yourself apart from your competition. In addition, you can use your business blog to build up your reputation.

However, it is crucial that you provide your readers with something of value or they will quickly move on to someone else who will. Most business owners like using a business blog because most are free to create and gives them a chance to quickly respond to their customers whether they have a need or question. Here is what you need to know bout how to set up a blog to market your business-
- Have a plan-The main key to having a successful business blog is to have a plan. If you simply set up a blog and begin writing you may not be able to accomplish the objectives that you want. You should decide what you want your blog to be. Is your business blog going to be educational and teach your customers or will you simply be using it to inform them of what is going on with your business?
- Take a look at other blogs-There is a lot to be learned from other blogs that are already up and running. This is especially important when it comes to your competition. You want to know what they are doing so you can make changes to your business blog that will allow you stand out and attract the attention of your target market.
- Decide where your blog will be hosted-Generally there are two different ways to host your blog. You can host it in your own environment which will give you more freedom to design and organize your blog or you can use a hosting platform. However, keep in mind that using a hosting platform will mean that you will have to use their design and templates which can be limiting.
- Choose the right name-This is the point that you actually get to begin creating your business blog. You want to select a name for your blog that immediately identifies for your target market who you are and what you have to offer them. It can be good to simply add blog to the end of your website name. However, you want to make sure that you take the time to pick the right name.
- Give it some personality-There are lots of business blogs on the internet so you will need to work hard to give yours some personality. Keep in mind that you need to always be aware of how you are presenting yourself to your customers. It is important to determine what you can do to create a reason for your readers to return on a regular basis. It can be much more difficult to establish a personality for your business blog if you are constantly using different writers. If you want to use different people you may want to assign different sections to different writers. This will help your business blog to have a consistent voice.
- Keep your content fresh-One of the most crucial points when using a business blog to market is that you keep your content fresh. Your readers don't want to come back time and time again only to find the same thing posted. You need to make sure that someone has the responsibility of making sure that your business blog is kept up to date and relevant in order for it to be an effective marketing tool.

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