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How to set up pay per performance model of marketingechnique that is used for websites. This type of advertising requires the company doing the advertising to pay a fee based on an action that a visitor to their website takes. One example of pay per performance advertising is pay per click advertising, which requires the merchant to pay a fee every time a person clicks on a link for their website. Another type of pay per performance advertising would be paying a fee for any sale that is made when a person clicks on a link. There are many different types of models of marketing for pay per performance and only you can choose the right model for your company. Step one:
Step two: Step three: Step four: Pay per performance marketing has other advantages as well. One of the advantages to pay per performance marketing is that it can be set in motion immediately. It used to be that when you ran ads you had to take them to the printers to have them printed and then you had to mail them out, but with pay per performance your ad can be online within an hour of your company winning the bid and paying for it. A second advantage to pay per performance marketing is that you can expand your customer base. Using this type of advertising can provide you with a select target group of internet users, thus increasing your traffic. By using a pay per performance model of marketing you are paying to have your ad viewed by certain groups of people who are searching for what it is you have to offer. Just remember that in order to make a profit you need to market your company effectively and pay per performance marketing is a great way to get your name out there on a fixed budget. |
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