How to turn low-value occasional clients into high-value regular ones

First of all, what do we mean by "low-value" and "high-value" here? Poor customers versus rich customers? Classy customers versus gaudy ones? Smart ones versus dumb ones? No, no, and no. The keywords here are "occasional" and "regular." Occasional clients are low-value because they don't provide you with much income. Regular customers are high-value because they do. The great trick then, it turning low-value occasional clients into high-value regular ones, which takes us right back to where we started. Let's consider a few things.
1. Let's assume you've got a few high-value customers to begin with. You've got a few regular customers, the tried and true, the true and blue, who turn to you and only you for a specific need. Think back. Take a close look currently. What have you done, what are you doing, what do you plan do to keep these customers around? If something worked for them, chances are it will work for others as well. There's no need to go about reinventing the wheel, in other words.

2. On the other hand, when considering the question of how to turn low-value occasional clients into high-value regular ones, you want to be fluid and exciting and different. You want to be on the edge, you want to sell the way the big boys and big girls do. It's not going to be enough to simply rely on old methods. You're appealing to different generations, after all. You're appealing to different understandings of technology, different traditions, values, social outlooks, political stances, and so forth. All these complicated, potentially volatile issues come into play when wondering how to turn low-value occasional clients into high-value regular ones.
3. If you want to be the best, you've got to imitate the best. What are your competitors doing right? What are businesses that having nothing to do with your business doing right? How are they turning low-value occasional customers into high-value regular ones? Imitation means research. Lots of research. You might need a team of quick-thinking people to help you get the job done. You'll want to learn about the successes and failures of those businesses that are here to stay, and begin applying their techniques for success and jettisoning there recipes for failure immediately.
4. When asking yourself, "How do I turn a low-value occasional customer into a high-value regular one?", also ask yourself, "Why am I a low-value occasional customer at Business X, and a high-value regular one at Business Y? What does Business Y have that Business X doesn't? What's bothersome, toilsome, annoying, cloying, and generally insufferable about Business X? Contrariwise, why is business Y so fair and delightsome? What are they doing for you that causes such a fire of loyalty to burn in your breast? Chances are, the answers to these questions will have great validity for your company as well. Chances are, what you like, other people like. Chance are, what you despise, other people despise. No one likes to wait in line. Everyone likes friendly, intelligent assistance. Makes notes about these things and implement them.
5. Get customer feedback. Find out from your high-value regular customers the reasons they're sticking with you, and then trumpet those reasons to the world. Also find out, while you're at it, where your high-value regular customers feel you could change. You'll not only secure their adoration even more firmly, you'll create a solid foundation for attracting more adoring clients in the future. These are a few steps to take when finding out how to turn low-value occasional customers into high-value regular ones.

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