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How to understand and create the right marketing mixWhat does it mean to create the right marketing mix? Why mix marketing? Why mix up your marketing, when everyone knows that great marketing is simple marketing, straightforward, clear, easily understood. Understanding and creating the right marketing mix, I think, is knowing how to communicate with different people differently according to their different needs. We all know that people are complicated. People, certainly, can be straightforward, clear, and easily understood-but they are also each unique, complicated, unpredictable. Understanding and creating the right marketing mix means developing an approach to marketing that take the above truths into consideration. Don't get overwhelmed! There are plenty of businesses that have proven time and time again that there are ways to tap into this seemingly daunting formula. Let's think of a few things, a few ideas, to get us started. Let's think of some ways to understand and create the right marketing mix.
1. How to understand and create the right marketing mix means different things. For one, it could mean the ways in which you advertise. Let's say for conversation's sake that you design, create, and sell video games. That's a booming business, right? But some companies do it better than others, and some companies do it way, way better than those companies, and some companies understand the mixing of marketing so well that they've become empires. What have they done? What's their big secret? Again, we come to the question of ways of advertising. You've got to think: Where to people go to find out about new video games? What do video game fans do besides play video games? How likely is a video game player to understand the technology of computers and the mysteries of the Internet? And so forth. And then you advertise in all those venues that seem appropriate, whether it be television, magazine, Internet, newspaper, shopping mall, radio, whatever. |
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