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How to use your customers to help with your marketing

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Many business owners spend considerable time planning their online marketing campaign, designing print material, and figuring out their next direct mail effort. However, they often overlook one of the easiest and cheapest resources that they have to market with-their customers. Your happy customers can help you grow and develop your business in ways that you may not have even considered. It is important to be creative and involve your customers in marketing business.Best of all, using your customer's satisfaction is one of the most cost effective ways to market your business. Here is what you need to know about how to use your customers to help market your business-

- It all starts with customer service-It is crucial that you offer the highest degree of customer service. One of the major marketing tools at your disposal is something that you may not have even seen as a marketing method. When you offer your customers the highest degree of customer service you are letting them know that their business is important to you. This creates a relationship with them that is the essence of effective marketing. Studies show that many customers will return to purchase from a store simply because of the quality of the service experience. Keep in mindthat these same customers reported that often the store they returned to did not have the lowest price but the quality of service made up for it. Finally, when your customers are pleased with the service that you offer them they will create priceless word of mouth advertising for you and your business. This is the type of marketing that you are offer in order to continually be growing your business.
- Ask for referrals and recommendations-If your customers are happy they can help you build your business. You need to make it a practice to ask for both referrals (specific contact information for potential clients), and recommendations (testimonies as to how good your product, service, or some other aspect of your business is). When you make it a practice to ask your happy customers to help you out they are likely to want to. You can gain referrals through having a system that requires employees to ask for them at the closing of the sale, or you can send out referral cards with a new offer or incentive for your existing customers. The key to correctly and effectively using customer referrals is to act on them quickly. If you fail to do this then both the potential customer and the existing customer will be less then impressed. Recommendations can also help you build your business. You can videotape customers, ask for written recommendations, or send your clients an online form to fill out. These recommendations can become a valuable part of your marketing materials and can show potential customers that you know how to make your customers happy.
- Have a contest-One of the easiest ways to build your business with the help of your customers is to have a contest. Many businesses will have a "bring a friend in" day. The business will offer a substantial discount or the chance to win a prize to their existing customers if they bring in a potential customer. Just remember that whatever you offer will need to be of value to your existing customers. If you fail to offer something that will be of value your marketing efforts will literally go nowhere. You should also make sure that you position this message so that its lets your existing customers know that you appreciate their business even as they are bringing in their friends and family to your business.

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