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Inbound marketing

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A great marketing strategy is called inbound marketing. This is when the company stops sending out traditional marketing campaigns like pay-per-click advertisements and they allow the customers to find them. Allowing the customers to find you instead of the other way around is happening more and more thanks to the invention of the internet and web sites like Twitter.

People are able to connect with companies in different countries and they can build relationships with them without seeing a single advertisement from this company. Blogs, social networking sites, and surveys are all examples of inbound marketing because they inspire the customer to contact you. Here are some of the common things you can expect to learn from inbound marketing:


  • If your products are fulfilling the customer needs

  • What your niche market is and how you can reach them

  • Determining the needs of your customers

  • Identifying new product opportunities

  • Discussing the appeal of the product including its packaging

  • Creating a pricing structure that appeals to your customers

  • Finding out who your competitors are and identifying their weaknesses

  • Creating successful marketing campaigns that allow you to meet the needs of your customers

  • How to properly brand your product


Since inbound marketing is focused more on building relationships with your customers, several companies will use surveys as a method to reach them. Surveys are great because they provide the answers to practically every question you can think of. You can have the survey target your existing customers or you can have it target prospective customers.

With a survey, you need to figure out exactly how many people you want to participate in it because it will be hard to get attention from people if you are not willing to offer them some type of incentive. Make sure to send the survey to a broad audience in order to gather the information you need.

Social networking is the hot tend right now and businesses are quickly jumping on-board. If you want customers to find you through their own means, you need to make it easier for them by creating accounts on web sites they frequent. Twitter is one of the fastest-growing sites out there right now and this is a great site to use to help your customers find you. It also provides you with a great opportunity to conduct some market research as you can find out what your customers are talking about and what your competitors are up to.

If you join sites like Facebook, be sure to maintain a friendly image and focus on building relationships with your customers rather than marketing to them. Marketing too much on these sites will ruin your reputation on the site and this can hurt your chances of getting more people interested in your company. Spend some time in the chat rooms and discussion boards to let people know that your company does exist. The more active you are on the site, the more exposure your company will get and this will help to improve your inbound marketing efforts.

Lastly, you need to create a blog and start sharing information about your industry and your company. A blog is the perfect way to help customers find you especially when you send out educated responses to current topics and concerns. The other benefit of a blog is that it helps your company gain more exposure and it increases your web site rankings by providing a solid inbound link. A blog is a great way to talk to your customers on a personal level since they can leave comments and you have the option to respond to them.

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