Increase your web page traffic by up to 100%!
Have you optimized your web pages in order to receive traffic from the major search engines (SE) like Google, Yahoo or Msn?
If you have, then I'll show you a simple method you can use to increase your traffic further by up to 50 or 100%!
With "keyword" we mean the search phrase.
The most common practice is to optimize each page with one keyword. The reason for this is that in order to be rated high in the SE, the keyword needs to be found in the page's title, in the headlines and to be included a number of times in the main text.
You can have maximum two relevant but different keywords included in the title. If you include more than that the optimization for those additional keywords will dilute your result.
This is because the optimal length of the title is limited only to a few words for effective SE optimization.
The best option is to optimize for just one keyword per page.
Both will give you an estimate on how many searches there are made on keywords on the Web.
WordTracker is a pay service which also measures the number of competing web sites for keywords. Overture's inventory tool is a free service. The main purpose is to give bidders a way to measure how many times each
keyword is being searched. Overture is the leading pay per click search engine. Its keyword inventory tool is not made for SE optimization research.
However, that is what a lot of people use it for. WordTracker keyword statistics are better than Overture's. Overture uses an aggregation from Overture's partners and often the traffic statistics are diluted by automatic queries.
If you take full advantage of Overture's and WordTracker's keyword statistics you can increase the traffic you receive from the SE substantially.
Here is how!
Let's take an example!
In this case we want a web page to be optimized for the keyword "backup program"!
999 backup program
52 backup programs
Any combination of your main keyword together with one of the extra words will give you boost in ranking. This is because you have already optimized your page for the main term "backup program".
If someone search for "best backup program" and you have included "best" in front of "backup program" only once in the text you will show up high in the result. You will also probably show up high even if you the word "best" is not next to "backup program".
Extra words as candidates to include on our case are: Free, computer, dvd, add, remove, software, data, drive hard, windows xp, cd, windows, recovery disk, installed, home edition, outlook express, backup, win2k and database.
The number of searches for "backup program" is 999. This number also includes "backup program", "backup programs", "program backup" and "program backups". Both in singular and plural.
This gives a somewhat misleading figure for the keyword, especially for searches that includes many individual words.
Which of the word combination have the highest number of searches?
You just don't know! You have to use your common sense.
Overture often lists the different words in alphabetical orders which give misleading information. For example people don't usually search for "backup drive hard program". They are much more likely doing searches for "hard drive backup programs". Or "backup programs for hard drives". Word like to, for, on are ignored by the SE.
This method to include extra words works best if the page contains at least 400 - 500 words. A page that contains more words is better.
If you sprinkle the text with some of the suggested words on your page you will increase the number of visitors you get from the SE substantially.
This does not mean that you should sacrifice the quality. Don't use it for keyword stuffing.
Include words that fit in natural on your page.
The advantage for doing this for the less searched phrases are:
1. There is less competition for these keywords.
2. Searches for the keywords are more specific, which means a more precise search. Visitors are more likely to click on your link and also to respond positive to your message.
3. Web users are more likely to look beyond the first search page. This is because the searches are more specific and other results on the list are more likely to be of target.
What disappeared from the SE results were in most cases only the primary keywords for each page. In our case that would have been "backup program".
By adding your related keyword combinations together with you primary keyword you will still be found in Google's search for a large number of keyword combinations. For example in our case we could be found for "best backup program".
Copyright 2004 Per Strandberg
Per Strandberg work as software designer and Internet marketer! Learn the latest in niche marketing! Subscribe to The Niche Exploration Newsletter! at ==> https://www.niche-exploration.com Find information on data storage and data security at https://www.data-backup-and-storage.com