http://businessknowledgesource.com/marketing/ Marketing and sales information to build your bottom line. en-us 2008-09-05T07:20:00-06:00 http://businessknowledgesource.com/marketing/how_a_competitive_analysis_can_improve_your_marketing_025915.html In today's booming market of buy and sell, staying ahead of the competition is not just something your want to do; it's something you have to do. A competitive analysis is the process of identifying the performance and marketing... Marketing DF 2008-09-05T07:20:00-06:00 http://businessknowledgesource.com/marketing/customer_satisfaction_a_big_part_of_outbound_marketing_025914.html Marketing is a huge part of the business world, and understanding more than just the basics is important if you want to stay ahead of your competition. Customer satisfaction, a big part of outbound marketing can help you understand... Customer Service DF 2008-09-04T07:35:00-06:00 http://businessknowledgesource.com/marketing/creating_a_sales_team_as_part_of_your_marketing_strategy_025913.html In business, marketing strategies can mean the difference between success and failure. If you fail to market to the right market, and implement the right marketing strategies and techniques you could find yourself out of business very quickly. One... Sales DF 2008-09-03T07:15:00-06:00 http://businessknowledgesource.com/marketing/who_should_write_your_direct_mail_marketing_campaign_025748.html A direct mail marketing campaign is a great tool for any small business to use. Not only does it help bring in new customers, but it also reminds past customers that you are still around and want their business.... Marketing DF 2008-09-02T07:05:00-06:00 http://businessknowledgesource.com/marketing/what_should_be_part_of_a_marketing_plan_025747.html Before any company begins any type of marketing strategy or campaign, a well-researched and written plan should be done. It gives the company direction and focus, thus improving their effort and increasing their rate of success. But what should... Marketing Plan DF 2008-09-01T07:35:00-06:00 http://businessknowledgesource.com/marketing/using_your_website_for_marketing_025746.html Websites are a crucial tool that companies can use to successfully market their products and/or services. Many people go to a company's website before they even contact you or purchase anything. Here are few guidelines to using your website... Online Advertising DF 2008-08-29T07:10:00-06:00 http://businessknowledgesource.com/marketing/using_your_logo_or_status_to_market_a_new_product_025745.html Have you established your status in the market? Do people see your logo and immediately connect that with a product? If not, you have some serious work to do. Visual elements are a major part of your company's identity... Advertising DF 2008-08-27T07:30:00-06:00 http://businessknowledgesource.com/marketing/using_sales_reps_as_a_form_of_marketing_025744.html Marketing and sales are often combined to meaning the same thing; however, they are two totally different strategies. The best part of marketing is that you can use sales reps as a form of marketing. Sales representatives know more... Sales DF 2008-08-26T07:00:00-06:00 http://businessknowledgesource.com/marketing/using_questionnaires_and_surveys_to_help_your_marketing_025743.html Questionnaires and surveys have the potential to be incredibly influential in helping you to make wise marketing decisions. When designed correctly, a questionnaire or survey is a very direct way of asking your existing customers and potential customers what... Market Research DF 2008-08-25T07:55:00-06:00 http://businessknowledgesource.com/marketing/using_a_blog_to_market_your_product_025742.html The modern blog is at something that has caught on like wildfire rather recently on the Internet. In just a few years, the number of blogs numbers in the tens of millions and continues to grow at an astonishing... Advertising DF 2008-08-22T07:20:00-06:00 http://businessknowledgesource.com/marketing/tips_for_how_to_come_up_with_a_target_market_025741.html Chances are you know what your product is; now how do you get that out to your target market? Do you even know what your target market is? Typically a target market is defined as age, gender, geography, and... Market Research DF 2008-08-21T07:45:00-06:00 http://businessknowledgesource.com/marketing/the_role_of_pr_in_marketing_025740.html PR is a piece of the overall scheme of marketing. It plays a huge role in setting the image of your company. The PR department is responsible for handling the good and the bad press of the company. The... Public Relations DF 2008-08-20T07:15:00-06:00 http://businessknowledgesource.com/marketing/the_price_of_marketing_025739.html How do you determine your marketing budget and the costs that go along with your marketing strategy. It all depends of what type of company you work for. If you are a large business, it will be easy to... Marketing DF 2008-08-19T07:10:00-06:00 http://businessknowledgesource.com/marketing/the_old_and_the_new_in_marketing_techniques_025738.html Old and new marketing techniques are being used in unique combinations by virtually all businesses hoping to attract customers. There are few methods of marketing that have never been tried before and many old techniques are either still in... Marketing Plan DF 2008-08-18T07:10:00-06:00 http://businessknowledgesource.com/marketing/retaining_clients_through_marketing_025737.html Some of the best marketers will tell you, if you don't retain your clients, why bother marketing? It is one of the hardest and yet the easiest things to do. Keeping your clients happy is always what people focus... Customer Service DF 2008-08-15T07:35:00-06:00