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Marketing manuals and books worth reading

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With so many marketing manuals on the market, it's hard to know which marketing manuals and books are worth reading.There are some very useless ones out there but there are some marketing manual and books that are great.You can tell the authors have actually done the research needed to put these manuals and books together.

First off there are a few ways to tell if the marketing manual or book is worth reading.Begin with the title.If the title doesn't make sense to your then the book or manual will not be worth your reading.Even though titles tell something about the book, they need to be understood and be logical to those that want to read it.

Then go to the year the book was published.If you are looking for marketing manuals and books look for newer book.Books written 10 years ago are bad books.It just that, if you are marketing a business now days you will need to have updated information and ideas that include modern marketing techniques.A recently written book is more likely to have online marketing guides that are worth reading.

One more way to help with deciding if a marketing manual or books is worth reading is the way you hear about it?If you get an email that says it's the "best ever marketing manual online, just pay $30 to get your manual today!"It most likely is not a marketing manual worth reading.But if you have a friend that has read or heard that a certain marketing book is "great!"Give that book a try it's probably worth your time.

Another way to tell if a marketing book or manual is worth reading is to look at the reviews and bestsellers list.Bookstore will make this available and online bookstores give you the chance to read all the reviews given about the book.If it has been selling good and there is positive reviews then it's most likely worth reading.

With that being said, here are 4 marketing manuals and books that are worth reading.
1.The New Rules of Marketing and PR:
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly- by David Meerman Scott.This book has some great reviews where many people found it very helpful in getting into the online marketing.It has some new ideas that will help with marketing any business.This book also has an easy to understand view of the online market.

2.Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renee Mauborgne.This book helps readers to see that their strategy is an important part of marketing.If you want to have a limitless marketing space then this marketing book is worth reading.

3.The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.This book will help readers identify new trends and help them keep up with or on top of the trends so that their business will not be left in the dark.Staying on top of marketing is essential to a business.

4.For an inexpensive book that will help with most marketing concepts, try Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson.This book is not the best for online marketing, but it is a quick read and can get anyone started in the right marketing direction for their business.

Marketing manuals and books worth reading are sometimes hard to find.Many times a person has to sift through hundreds of books only to find that the one they though was great was not worth reading.There are some helpful hints when finding marketing books or manuals.First the title, it needs to make sense to you the reader.Second look at the date it was written, although many books are revised to include new marketing strategies, most of the time newer books have a fresh start and look.Third check out the reviews and where the book is on the bestsellers list.A marketing book that 5 people bought and 4 of the 5 didn't like it is not worth reading.

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