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Marketing mistakes defined
A great way to avoid having an unclear message is to get plenty of feedback. Ask friends, family and even clients (if you feel that is appropriate with your line of work) for honest feedback. When asking for feedback, be specific in your questions, instead of just asking if they like it. Ask if it makes sense? What are its strengths? Its weaknesses? Any impressions?This will keep your message focused and lessen any chance that your marketing campaign will fall flat. Mistake #2: No Specific Group Instead, focus on who your biggest target is? Who is most likely to use your product or service? If a range of ages is applicable, consider diversifying your technique. There is no rule that says you have to pick one marketing strategy and stick with it. Try a variety of strategies, keeping a specific group in mind for each. One way is to put all your eggs in one basket. You may get excited about an advertising opportunity, like a great television promotion or something else done on a large scale, and spend too much on one campaign. It may leave an impression for the moment, but if you've spent all your money one big advertising blitz, you won't have enough money to do anything else. Another way to overwhelm your customers' is too have too much hype, too many promises, too many features, etc. It makes your business come across as being gimmicky or too good to be true. Chances are, if your business comes across that way, people will be wary of getting involved with your business. Instead, spread your marketing campaign over a period of time. The key is to take your time and build your reputation through consistent advertising and customer outreach.Also, keep in mind that while you may be really excited about your product or service, be careful not to seem too over the top. Find a balance that works for the demographic you're marketing to. By simply avoiding these three common marketing mistakes, you can market your business in a professional and effective way. All that is required is some focus and some foresight and your marketing plans will be on the right track.
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