Marketing mix, why it is key to marketing

When it comes to marketing many of you think that the best kind of marketing should be straight forward, simple, clear, and easy to understand. So what do they mean when they tell you to create the right marketing mix? One easy to way to understand this is to think in terms of people, look at how many different types of people there are in the world. Some people are straight forward; some are easy to understand, while others might be shy and harder to understand because they are not as open about what they want. Ever person is unique, complicated and unpredictable when it comes to a marketing view point. So what you need to do is to create the marketing mix that will allow you to communicate with a wide range of different people. Your marketing mix is what is going to allow you to communicate with the wide variety of people that you are selling too, which means that you can sell to more people with the right marketing mix.

But not only is creating the right kind of marketing mix important to your marketing plan but making sure that you marketing plan is adaptable is also very important. The reason for this is that if you decide to change your business in any way, which basically means you are going to expand your business or if you decide to change your target group so that you can draw in more customers you need to have a marketing plan that will change with your company rather than having to start from scratch.

Here are some tips on creating the right marketing mix and making your marketing plan adaptable.

Tip one:
One thing that you need to do is choose your marketing activities. Choosing the marketing activities is the last step because you have to have your goals in mind and understand the market so that you can choose the activities that will allow you to achieve your goals. When choosing your marketing activities you are going to need to consult your marketing budget to see what you have to spend on your activities, price can play a big factor in determining what marketing activities you are going to use. The more traditional types of marketing activities are television, radio, newspaper, and magazine advertisements, while your less conventional activities include online banner bars and buttons, newsletters, press releases, and trade show exhibits. The most important thing you will have to consider when choosing your activities is to make sure that the ads you create reflect the specific marketing goals and objectives.

Tip two:
As you know every company advertises but some companies do it better than others and the companies who create the right marketing mix do it the best of all. When looking at the ways your company is advertising you need to ask yourself some basic questions to be sure that you are getting the most out of your advertising. You need to ask yourself where people go to find out about your product, what your customers do besides using your product (such as read magazines or books), how well your customer base would understand technology and are they likely to use the internet, and any other questions that you can think of that focus on your customers and how they can see your product. Once you have answered these questions you need to be sure that your company is advertising in all of the areas that your customers access, such as television, radio, magazines, internet, shopping malls, billboards, etc.

Tip three:
Now that you have mastered the customer research about how, who and why they buy your products you are ready to come up with a marketing plan that will address all of your customers and all of their needs. Your marketing plan is going to need to include a variety of marketing techniques so that you can reach the larger group rather than just a targeted group. For instance if you sell a product to children you are going to want to use television ads that are shown on certain channels and during certain parts of the day so that you can reach a larger number of potential customers. But at the same time you are going to want to reach their parents with your ads, so they are going to need to be shown at a time that parents are more likely watching television with their children, etc.