Marketing to teens with internet marketing
With the introduction of the internet, a completely new world of marketing has opened up because of how many people use the internet on a daily basis. Businesses have had to change their marketing plans so that they can reach the potential customers that visit the internet and are no longer open to traditional marketing techniques. If your business were interested in marketing to teenagers your best choice would be to use some of the various marketing techniques for internet marketing because of how many teenagers access the internet.
Something that you need to think about is that when you are trying to target teenage customers you are not going to use all of the same internet marketing techniques that you would use for adults. In fact, some of the best practices for internet marketing to teens are to place ads on various teen friendly websites, create videos that are placed on the internet and using podcasting and blogging.
Here are some tips that you can follow to effectively market to teens by using internet marketing.
One thing that you need to remember is that there are numerous ways and types of internet marketing. In order to be effective you are going to need to take advantage of as many types of internet marketing techniques that you can. These techniques can include search engine marketing, pay per click, banner ads, email, and many others. The more ways that you use to deliver your message the more traffic, you are going to draw to your website or store. In fact the more techniques you use the higher your chances of attracting teenagers.
Email is another great option for teenagers but this can be hit or miss. Some teenagers are going to delete the emails without even reading them, but most teenagers are going to at least open the email and scan it to see what you have to say. The reason that most of them will open the email is that they are going to be curious as to what the email contains. When sending email to teenagers you want to have some kind of snappy subject line that will really pique their interest.
Another thing that you want to do is to create written ads that will have a long lasting effect on your potential customers. Try to stay away from the ads that say things like "Hurry sale ends soon" or Buy now before offer expires" will these types of ads can be effective in getting people's attention they will not create long lasting customers that will return time after time.
Your landing page is the first thing people are going to see once they click on your link, whether the link is provided through a banner ad, search engine or an email message. You want to make sure it does not irritate the user and visually belongs to its campaign. What you are trying to do is to get people to talk about your landing page because if people are always talking about how great your website is more and more people will hear about, which means more people will come to see what all the hype is about. Keep in mind that if people are hyped up about your website they will be more inclined to spend money on your products.
To reach the teenage group for marketing you will need to take advantage of marketing on social networking websites. Many teenagers and many young adults gravitate to the social networking websites because it allows them to chat among their friends. Advertising your business on these websites, such as MySpace, is a great way to attract their attention. You will want to research the various social networking websites because some of them are more popular among teenagers than others. For example, teenagers are more content to use MySpace than Facebook.