Marketing via internet versus via print media

There are many ways to market a brand name or a product today, but which way is the best way? What's the best possible way to reach the most people? Do you stick with the traditional print media or should you explore the possibilities of marketing on the internet? Here is taking a look at marketing via internet versus via print media?

Here are the possibilities of marketing via the internet:
Marketing via internet reaches a wide variety of audiences, especially the younger generation. The younger generations today are more invested and more savvy with newer forms of technology and communication than any other generation. They spend more time with electronic devices, newer types of technology, and they spend much more time online than any other generation to this day. If you're looking to be able to reach these potential consumers and a wider audience, then clearly you should use the Internet. Here are some great online marketing ideas:

Online advertising
You can custom design your approach to different websites and different social networking sites.

Interactive sites
Create something fun to encourage viewers to spend some time on your site. Make it exciting and something that they can participate in.

You tube
You Tube has great ways to target audiences that you are looking for. It has a program that will identify what videos are most popular with the target audience you are seeking and then you can launch your advertising around those videos.

Viral design
A viral design approach is when a video is produced and then the market discovers it and gets excited about it all on its own. Once something is out in the open, then it can continue to spread rapidly from user to user, with no potential end.

Clearly marketing via the internet is a great way to get your name and product out there to the individuals that like to spend their money. More and more people are using the internet for their everyday needs and you can reach a large variety of people that way.

Here are the possibilities of print media:
Print media has always been a popular advertising method. There are a number of different print media to advertise with. There are newspapers, brochures, magazines and fliers. Obviously this has been a very popular way of advertising for years now. Print advertising tends to lean more to the older generations than the younger ones.This is a form of advertising they are use to and grew up with, unlike the younger generations. So, this can target a very different audience, it just depends on what audience you are looking for. Here are some examples of print media:

Newspapers and magazines
Advertising products via newspapers or magazines is a common practice. A lot of times the newspapers and magazines sell advertising space on however large of an area you want and where you want it located. Marketing your product in a new or less popular newspaper will cost far less than placing an advertisement in a popular newspaper where there are many readers. Again, this may end up costing a bit more than the internet, but you also reach a different audience, which could be very beneficial for your business.

Flyers and brochures
Things such as promotional brochures and fliers are also available for advertising purposes. These are used to present information about your business and its capabilities, products or services. All of your company's printed material should go along side with your marketing message and your company image. Brochure contents range from information about your company to specific product features and benefits. Flyers are frequently used to announce a sale, open house or other limited-time event. Both of which are very different from an ad in the newspaper or marketing on the internet. These are very convenient to be able to hand out to your customers or other potential clients.

Marketing via internet versus via print media both have its advantages. Depending on what kind of market you are looking for will depend on which way to market your product. Keep in mind that marketing in all forms of media is also a smart thing to do to make sure you are getting your name out there to as many people and markets as possible.