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Marketing via RSS: Making it pay

RSS can be used for marketing much in the same way as email. Both RSS and email are a delivery system, a means of getting your information to where you want it to go. With the RSS system you can get your information to consumers, broadcasters, and subscribers.

RSS is great for marketers because it improves how they are rated in the search engines. Search engines generally rate a company dependent on how much they are willing to pay per click - meaning how much they will pay the search engine each time someone clicks on and is taken to their site. With the RSS system search engines will actually rate your company higher just because you are using RSS.

Because the RSS aggregator's gather information specific to each customers needs, using RSS will help you gather new traffic to your website through the RSS gathering your headlines and delivering them straight to those who are interested.

Unlike email, RSS users have no spam filters. This benefits you as a company by allowing your information to get directly to your consumers, subscribers, and partners, without having to worry that it will first be filtered through and in the end might not make it to them at all.

Using RSS you can track what your customers are interested in and make it immediately available to them as it becomes available. For example, Amazon uses their RSS feeder to track the products their customers are interested in. As soon as information comes available it is fed into their feeder, through their RSS aggregator, and sent directly to the customers who are interested. In this way they are able to keep in constant contact with their customers using their customers own interest as the key to doing so.

RSS can also be used to deliver news as it is reported, rather than waiting on putting together an email or newsletter to deliver all of the news at once. Your consumers who add your RSS aggregator to their URL will receive up to minute news as it is made available, thus keeping them in constant contact with you and helping you to become their trusted source for information.

You can also make sure that your affiliate partners are using RSS as well, and by so doing help each of you to sell more products as they are made available - by providing the information immediately to more customers.

With RSS you are also able to send (and receive) much larger files. This makes it possible for you to send audio and video to your consumers. This would be helpful if you are ever interviewed about your product through radio or television, you can then send that interview to your customers without have to worry about the file being to large to send (as it generally would be through email).This audio and video feed is great because it allows your customers to get to know you at a much more personal level than just emails, or information alone.

Consumers in general are much more willing to subscribe to RSS feeds that match their interest rather than give out their email addresses. Using RSS you can not only get your information directly to your consumer (because there will be no spam filters) but you can also generate many more subscribers who don't have to give out their personal email address.

RSS is new as a marketing tool. There are not a lot of companies who are using to market, or even aware that they can. Because of its relatively new entrance to the market place it is a great time to jump in and find new customers and subscribers before they are already signed up with your competitors and not interested in what you have to offer.

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