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Marketing with a small budget

brokenpig23065650.jpg Marketing with a small budget can be a bit of a challenge for any company. Having fresh marketing ideas is one of the best ways to rejuvenate your marketing team and the entire company. Like most businesses, you probably have strong growth plans for your company and attaining these goals require money. Here are some ways you can take a chance at marketing with a small budget:

Tip # 1 - Begin marketing to your local audience. It is always important to establish your company image in your own backyard before you branch out to the rest of the world. If you have already tried billboard advertising, newspaper advertising, or local magazine advertising, there is one more thing to try: cinema advertising. Cinema advertising is relatively inexpensive ($25 per week, depending upon the theatre and your contract) and you are reaching around 27,000 customers per month.

Tip # 2 - Offer customer rewards to your existing customers. Create a program that promotes loyalty to your existing customers. You want to keep the customers you have and have them return to you whenever they think of your product. In-kind rewards are a small, simple way to thank your existing customers for their loyalty to your company.

Tip # 3 - E-mail campaigns are a great way to enhance customer relationships and increase sales. E-mail campaigns are relatively inexpensive compared to direct mailing campaigns. If you are going to take a chance at an e-mail campaign, be sure to e-mail around twice a month and do not include anything in your e-mail that needs to be downloaded, as a SPAM filter will automatically reject your message.

Tip # 4 - If you have a very small marketing budget; you should try a marketing partnership. Non-profit organizations often find success doing this because they are able to partner with competing companies who target the same audience. By pooling your advertising costs, you can share your prospects list and this will benefit both companies. For example, a furniture store can partner with a local pizza company to promote a large furniture sale with a "free lunch".

Tip # 5 - Have you tapped into online marketing? Online retail is only going to keep on growing. Online advertising is a great way to meet many clients who perhaps will never even leave their houses to learn about your company and products. Let's hope you are doing a pay-per click campaign. Studies have reported that 3 out of 4 web searchers use search engines to find products or services they are looking for. If your only goal is to have potential clients click on the ad, then chances are you're not going to get the sale. Online ads have an impact on buyers purchasing decisions long after they are viewed. If you don't have a good landing page to back up a great online ad, you better get re-vamping quickly. You want your customer to leave your website with a knowledge that they were impressed by what they saw.

Hopefully some of the above tips will help your marketing team flourish and come up with new ideas. It's never a bad idea to talk to other marketers for new marketing ideas and tips. You can learn a lot from others mistakes and successes. Trying out new marketing tips are completely up to you and your budget. If you find that you don't want to spend money on new marketing tips, go ahead and just try out some free marketing strategies. You can list your website on the search engines for free and track how many people are viewing your website and what pages they are looking at. This will help you evaluate what pages are effective and what pages can use some work.

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