Mobile banner best practices

Mobile banners are a great way to reach and engage mobile customers, but offer a few difficulties as well. Like any form of marketing, understanding its uses, it drawbacks and benefits, will allow you to create a marketing campaign that benefits your company as well as your customers. The following is a look at mobile banner best practices, which will help you to use mobile banners in your mobile marketing to their fullest potential.

1. Remember ad sizes vary. There is no industry standard for ad sizes for mobile banners, so take into account the different operating systems (iPhone, Android, and Blackberry), as well as the various devices when developing ad sizes and mobile banners. Mobile banners are typically not purchased based on size, so creating a variety of sizes (120x20 pixels up to 300x50 pixels) won't hurt, but will help. Also think about where it is going to be, and if the size needs to be adjusted for that (webpage or within an application).
2. Consider the post click experience. It is good to make it so that people will want to click, but you can't forget the post-click experience, as if the pages are difficult to navigate, or the content is not mobile friendly, then you will not see much results from your mobile banner advertisements. Consider the whole package, not just the banner itself.
3. Where do you want your mobile banners to be? Consider contextual advertisements, and determine if you want your banner to show up on mobile webpages or within applications. More and more people are using smart phones to browse the web, and application use is also skyrocketing. There are apps for everything now. Consider which will benefit your company most.
4. How will you measure your mobile banner campaign success? The metrics for mobile banners are different from those used for traditional online marketing. Having a plan for measurement in place, and setting up your metrics so that you can adjust your approach in order to obtain the highest success rates is needed. If you do not set up your metrics, you won't know whether or not your mobile banner campaign is working, and whether or not to continue putting resources toward this avenue of marketing.
5. Provide value. It is important that in anything you do in marketing you provide value to your consumers. Mobile banners should be created to reflect the value you will provide to the consumer if they were to click through. Focus on this, and you will see better results.

A good mobile marketing campaign will incorporate many elements of mobile marketing, from mobile banners to mobile videos. Just remember that in addition to your mobile approach, traditional forms of marketing should be implemented. SMS marketing, for example, is a great way to engage customers, but should not stand on its own. It should be combined with traditional online marketing, radio ads, billboards, and other elements of a traditional marketing campaign.