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Mobile Marketing 101

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One of the most exciting methods of marketing is now being referred to as mobile marketing. More and more businesses are joining the wave of this new method of marketing. Mobile marketing refers to the sending of messages and other data (audio, visual etc) straight to the phone or other mobile device of the customer. The customer can then respond to the marketing in the way that they see appropriate, or they are invited to respond in an interactive manner. There has been a huge rise in popularity in with this type of marketing. More and more consumers are turning to their mobile device, before making a purchase. They are researching not only what options are available, but who is offering them.Businesses of all sizes and types and finding that they need to get a mobile presence-today. However, it is important to understand that just like any other kind of marketing; you need to educate yourself about all of its intricacies so that you can make the right decision, for your business.

- Mobile marketing is only going to get bigger-Every indication is that mobile marketing is growing larger, much larger. Technology experts are predicting that in the next 10 years, there could be a billion mobile devices, world wide. This has become a huge opportunity, for any business that wants to use mobile marketing. Part of the appeal of mobile marketing is that it goes right to where your customer is. There is no need to worry that they are receiving your marketing message, they already are. This means that businesses need to move today, to take advantage of this type of marketing, and what it could mean for their business.
- Mobile marketing is cost effective-While there are marketing methods that cost less, mobile marketing is highly cost effective. Many times businesses are reluctant to begin using mobile marketing, because of the cost of the shortcode that is required. However, it is important to understand that the cost of the shortcode is fairly nominal considering the return on investment, and best of all, the cost of the short code can be shared between businesses. Businesses should not let the cost of mobile marketing keep them, from entering this exciting new world of marketing.
- Mobile marketing can take many forms-Many people automatically assume that mobile marketing has to do with only sending texts, to your customers. While this type of mobile marketing is the most common, and is highly effective, there is no need to stop there. While you can use this type of mobile marketing (known as SMS) to send out information, offer a deal, or even a code that functions as a coupon, the technology has advanced rapidly and today mobile marketing can include: audio, visual and other images that make for an exciting interactive experience, for your customer. This type of mobile marketing is known Multi Media messaging service or MMS.
- Mobile marketing is highly measurable-One of the many benefits of mobile marketing is that your customers need to opt in to begin receiving your mobile marketing. This means that instead of just hoping that your marketing message is being well received, you know that your mobile marketing messages are. In addition, mobile marketing results can be measured. Whether you are sending out a code, for a discount, or asking your customers to text you back, you can measure how well your mobile marketing messages are being received. You can also create a link that takes your mobile users to your website and other online sites, as another way to measure how effective your mobile marketing is doing.

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