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Print advertising rules

manoncellphone30334009.jpgWhen it comes to print advertising, you do not want to waste time and money by missing your mark.You want your ads to hit home and ring a bell with as many buyers and potential buyers as possible.When it comes to print ads, first impressions are all that you have, so make sure that you follow these print advertising rules so that you can do just that:

Use catchy headlines

Next time you find yourself looking at an ad, pay attention to what your eye is drawn to.When it comes to printed words, the largest words at the top of the ad will always take the spotlight.You need to find a way to make that headline memorable. Additionally, you need to watch what kind of language that you use as the use of some words may portray a message that you do not want.For example, when people read a negative sentence with the word "not" or "no" in it, the negativity is what they remember most.Naturally, you do not want negative thoughts associated with your product, so keep your focus on the positive of your product instead, and use words like "free," "new" and "happy." Again, see for yourself.These key words are everywhere in print advertising because we as consumers respond to them.

Get to the point

An ad is not something that a consumer is going to spend a great deal of time scrutinizing.Ads are glanced at and in the few seconds that you have the consumer's attention, you need to portray as much information as possible.In order to achieve this goal, some marketers make the mistake of packing their ad with as much information as possible.It is generally a good idea to not clutter your print ad design.Of course, you want to let consumers know everything that is great about a product or service.But in a print ad, you need to focus on one aspect of your product and build your design around that.Streamline your design by using only a few photos and a few design elements. Highlight the best features and then let your product speak for itself.Do not be afraid of too much white space (the space in your design that is blank). Less can be more with a good marketing strategy.

Short and sweet

There will be times when copy or writing is needed somewhere in your advertisement. What you want to do is to tell your customers exactly what they need to know in as few words as possible.Again, customers are generally not going to take the time to read and re-read your ad in order to capture and retain every bit of information contained therein. The more complex or innovative your product is, the more copy will be needed.Subheadings, bullet points, and separate text or caption boxes are great ways to say what you need to say while still allowing your ad to remain visually appealing.

Pictures speak louder than words

Whenever possible, use photographs instead of line drawings in your print ads. Research has shown that photography increases memory by 26 percent over artwork.Although you may pay extra to print a photograph, you are more likely to see a return.

Look at the ad from the customer's point of view

Make sure that you look at your final print add in whatever medium the customer will view it in.Of course a computer rendering of your add is going to look better than what is printed in the newspaper.It is quite possible that you will uncover some serious design flaws when you see the ad from the customer's point of view, which includes having your ad printed on the right materials, at the right size, etc.

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