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Segmenting Mobile Marketing Data

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When using mobile marketing, you need to learn how to segment the mobile marketing data you get into sub-keywords, querying message recipient lists, and into interests and grouping.The reason you want to do this is that it will help you to create and send out more targeted messages, and thus elicit a better response. The more you segment your market, and cater to what each segment is going to want to hear, the more effective that particular marketing promotion or campaign is going to be. The following is a closer look at how to segment the mobile marketing data you collect:

Sub-keywords-
The beset thing about using sub-keywords is that it allows you to expand your account function without cost. You can use your sub-keywords to create lists for targeting specific groups of people. This is a huge advantage for your mobile marketing because you can use it to send specific codes and messages to specific groups based on keyword lists. Of course, you want to make sure that you create sub-keyword lists that actually have merit, and that are going to do you some good. If you simply create lists to create them, they won't have the impact you are looking for with your mobile marketing.


Querying Message Recipient List
The way this can help you segment is that when you query by birthday, age, interest, message history, and more, it can help you send targeted messages to the groups that meet the criteria you are looking for. You want to run queries against your message recipient lists, and in doing so, you can target the people with the interests, or message history that have been shown to be effective for the marketing message you want to send out. This segmentation can be used for all kinds of metrics and lists. Send out queries, and segment based on the results.


Interests and Grouping
Another form of segmenting your mobile marketing data is to group in by interests. You can always group based on things like history, demographics, and location, but the grouping based on interests again helps you send out more targeted, and thus more effective, messages. You can use demographics, message history, and other collected data to help you create these lists.

When you learn how to properly segment the mobile marketing data you collect, and break it down into more usable chunks of information, you can process it, evaluate it, and analyze it in order to create a more effective marketing plan. Mobile marketing is a fantastic way to reach the masses, but you don't have to send out mass information, by segmenting the market you can target or pinpoint specific groups of people and find yourself with a low cost, highly effective marketing strategy. You will be reaching potential customers, and providing them with the information or products and services they need and want, creating a win-win situation.

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