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Should I use a product management system of marketing?

A product management system of marketing is a carefully detailed strategy in the marketing of a product or a service.When those in the marketing department are first given the product they are then left with the decisions as to where to place the product in the market.This is generally done with marketing studies.These studies will determine the product need, product usage, (beyond the obvious functionality of the product) and the demographic that will be most interested in the product.

After this information is received than a campaign is designed to reach the target audience that will either need or just want the selected product. After the demographic of the target audience has been determined than the marketing can be designed that will best reach the selected group.

Examples of the marketing could include print ads in selected magazines that cater to a specialty audience (for example a cooking item advertised in a gourmet food magazine), radio or television ads that will air during programs known to already have the target market in the listening or viewing audience. Internet marketing or direct sales could be used as well.After carefully determining who the product should be marketed to all of these venues may be used.

The product may then be promoted externally as well.This involves using targeted promotions to inform potential customers and advertisers about the product.The product should be able to be introduced to press, customers, other partners and possible vendors.Many external marketing ideas use activities that the product can be used or shown at.Some of these ideas may be introducing the product at a trade show.Other external marketing ideas may be coupling the product with a concert, show, or activity that will already attract potential customers.These ideas need to be considered in the context of how cost effective the ultimate marketing will be.

Product management marketing also involves the actual transportation of the product to the desired market.After the correct markets are identified than the type of outlet desired to sell the product will be easily determined.This may include the physical shipment of the product to retail stores or wholesale warehouses.The determination may be made that the product will be most successful using an internet based selling point or a direct mail sales contact.When the decision has been reached by the product management marketing team they are then directly responsible for making sure the product reaches the chosen type of point of sale. Scheduling becomes crucial for the successful release of a product.If a product has been successfully marketed with a large anticipation by the market group then it is critical that the product reach the point of sale outlet in a timely manner.

When should the product management system of marketing be put into use?When the company is large enough to justify the cost of product management marketing than the careful control and planning of the marketing process can result in a more profitable and successful product overallIn addition the product being marketing must have a potential customer basis to warrant a large marketing effort.Also the company must have the properly trained and experienced staff on hand to supervise the marketing process from concept to successful placement on the market.This system of marketing also seem to be the most cost effective for those companies that are manufacturing several different products or have a "pipeline" of products in the manufacturing process.

Many entrepreneurs and small companies simply do not have these resources available to fully utilize the complete product management system of marketing nor do they have the need for a fully outfitted department to manage product marketing.If the company does not have enough resources to fully utilize the complete system than there are many marketing companies can be outsourced for help in fully using the complete system of product marketing management.

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