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Tips for SEO success

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Search engine optimization (SEO) uses pay-per-click ads, inbound links, Meta tags and titles to increase the amount of traffic your web site receives. Simple put, SEO encompasses web marketing in practically every form. SEO uses HTML coding to help improve web site traffic by including keywords in pages, title tags, and descriptions. For some companies, SEO marketers only dedicate an hour or so to it daily but for others it can be a full-time job. With all the different types of online marketing techniques, more companies are starting to realize the need for full-time marketers.

SEO involves making your web site friendlier to the search engine crawlers, allowing you to get higher rankings in the search engine results. What many companies neglect to understand about SEO is that you don't actually need to pay money to pay-per-click marketing activities to get higher rankings, it comes from learning what the popular keywords and terms are and using them on your site to help it return in the search engine rankings as part of a search term versus as a keyword.


One area that deserves special attention is the Meta Description tags on your web site. It is important to be original with your web site titles or else the search engine crawlers will not boost your rankings. If you use some of the keywords and terms, do not repeat them multiple times on the web page. If you repeat the terms more than 25% of the time, the crawlers will actually ignore your web page.

Use shorter titles, (less than 10 words), and place the most-relevant keywords in the first few paragraphs of the web page, this is where most search engine crawlers tend to look. Another thing to consider is the content on the web page. While the search engine crawlers don't specifically check for duplicated content, the crawlers are changing and you could lose your rankings if they notice you are regurgitating the same information on another web site. This commonly happens on blogging sites that are trying to increase their ratings by repeating information that it popular.

Since blogging is a large part of SEO campaigns, it is important to spend time thinking about what you want to talk about. Visit social media sites like Twitter to gain ideas and insight into what your customers are talking about. This will help you figure out a few of the subjects they are talking about and some of the needs that must be addresses. By planning out what you want to write before you do it, you will create engaging content that is original.

Get involved with social media sites like Twitter because they help to increase your inbound links and it improves your visibility. Make sure the inbound links you have come from quality web sites. Quality links can also help to improve your web traffic because they are coming from sites that are part of your target market, which means you will actually get clicks. Your blog site is a great way to improve your web site traffic and it's a great way to improve your customer satisfaction as they get the opportunity to leave comments.

The search engine algorithms are constantly changing, which is why it is so important to spend time on SEO daily. All of the major search engines use different algorithms so once you think you have Google figured out; you may lose rankings on Yahoo. Just remember that what counts on your web sites is the relevancy of the content. Broken links will certainly decrease your rankings so you need to spend time checking your links and updating your content.

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