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Tips for successful green marketing

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Greening your business has become more then a trend. More and more businesses are revamping aspects of their business to reflect the interest in greener practices. Marketing is no different. The companies that are taking the time to focus on using green marketing are finding out that they are not just doing good for the planet but for their bottom line as well. Consumers are highly interested in this issue and want to buy from companies that environmentally responsible. Green marketing can help you make more money by attracting more customers and reducing the impact your business leaves on the environment. However, it is crucial that you do it right. Failing to effectively manage your green marketing efforts could do more harm then good for your business. Here some tips for successful green marketing-

- Be genuine in your efforts-One of the biggest mistakes that you can make in your green marketing efforts is to not be genuine. You need to make sure that you are doing everything that you are claiming to do in your marketing message. In addition, you need to make sure that you the rest of your business practices are consistent with your green marketing efforts. If you want your customers to take your green marketing efforts seriously and view you and your business as trustworthy and credible you will have to make sure that both of these things are happening. If your customers find that your green marketing efforts are not what they appear to be you could do serious and perhaps irreparable harm to your business' reputation.
- Take the time to educate your customers-It is not enough to just let your customers know what you are doing in your green marketing efforts but why you are doing it. Educating your customers will let them know that you take your green marketing seriously and will follow through on it. Keep in mind that today's consumer is literally inundated with marketing messages and many people have become highly cynical. If you don't let your target market know why your green marketing efforts are significant they will be more inclined to shrug their shoulders and move on to another business who will take them time to let them know why it matters.
- Extend your green reach-Your green marketing efforts go far beyond just your relationship with your customers. Choosing vendors and other suppliers that are in line with your green business practices can also add more impact to your green marketing efforts. You can let your customers know that what you are doing will not be just within the physical location of your business but that you are extending your green reach beyond the walls of your business. Your customers will appreciate your efforts to extend your green reach.
- Involve your customers-Green marketing goes far beyond just using recycled paper for your marketing materials. You can make a far bigger impact with your marketing message if you can find ways to involve your customers. If you can personalize the ways that being environmentally responsible can benefit your customers they will be far more willing to listen to your message. You can do this in a number of different ways from small to large such as: not using plastic bags or Styrofoam containers to participating in an effort to add green space to your community.However, you must refer to the tips listed above. You must be genuine in your efforts, make sure that all business practices are green, and involve them in making the change. When you can do this you can be successful with your green marketing.

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