Trade show marketing- how to stand out at the show.

As business owners know, the importance of getting the consumer to see what we have to offer. This is a competitive time and one way we can do that is at trade shows. Stand out at your next tradeshow within two seconds .So the question would be then, how do I stand out at my next trade show? What do I need to do to be better than my competitors?

Preparing for a trade show can be frustrating and intimidating. Though simply, a few phone calls, thinking ahead and a little study can resolve many of your concerns.

You will first need to find out the specifics of the trade show you are registered for or are considering exhibiting your goods in. Get as many details about the visitors, location, other shows and attractions and layout of the booths.

There are a couple things that you will need to have ready. First the booth, and second your presentation. We will review a few ideas and helpful hints to get you started in each area.

Getting the specifications of the booth you will be in is going to also help you design your booth to be the most eye catching and alluring possible.

As far as your booth area and table you will want it all to be clean and in well repair. If the table does not have a tablecloth, get one. Nothing looks more cheap and unprofessional than those scratched up metal or brown tables.

If your booth will allow, have a stand-alone presentation board. Show the benefits of your product or service on the presentation board. Be creative; include graphics, power words, pictures, and a little flashy stuff. Don't forget the company name and logo. You know whom you are representing. Make sure the customer knows.

Use a template for all the places the business name will show. You want to present professionalism and consistency.

Arrange your trade show table in different levels of eye site. Show the most important, largely purchased item in front. Tempt those passers by. Have them want to stop and see what you are pushing.

Offer gift certificates, prizes, or samples of your product to entice. We all want a freebee or a gift. Show off your products. Set up with fliers with basic information so the customer can take part of you home with them.
Last but definitely most important is establishing relationships with the consumer that convert prospects into leads and then into buyers, and personify your product's quality and image.

Know all the aspects of your organization, products, goals, target audience, and sales message. Be prepared to answer and ask questions.

Approachability. This is an expression that can vary in both definition and from person to person. But, after all it is all about the attitude. So create the common point of interest though creative, specific, open-ended questions in order to develop a strong connection with the consumer.

Adding to this point would be to add a little humor to your trade show exhibit. Often time's people will go out of their way to see or hear a good joke. Where a great graphic may catch their wandering eye for a second, a little humor can catch their thoughts for a lifetime. Well as long as it is kept in context.

We can see humor in marketing on almost every commercial or in many magazines. Use that same logic to get the consumer to pay attention to your products. We all know the clown used to sell hamburgers. In fact I doubt any of us will ever forget.

Succeed in standing out at your next trade show exhibit by looking the best but by far acting the part. What can you do for your next customer who is just walking up now?

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Categories: Trade Shows,

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