Understanding what your customers mobile devices can do with mobile marketing

Mobile marketing has become the hot new marketing method, for companies around the globe. These businesses are finding that the ease of reaching out and finding their customers through their smart phone or other mobile devices, can pay off big in increased customer loyalty and sales. While this new field of marketing continues to be dynamic and ever growing, many businesses are failing to realize that there are a great number of things that can be done, beyond just sending text messaging or SMS. Not taking advantages of everything that mobile marketing can offer, is failing to utilize the potential of what it can do, for your business. Here is what you need to know about understanding what your customers mobile devices can do with mobile marketing-

One of the key components as to whether or not your mobile marketing efforts are successful, is fully utilizing all of the function of your customer’s mobile devices.
It is imperative that you make sure that you are using all of the capabilities of your customer’s mobile devices. Too often businesses settle, for just sending out text messages. While this can be a great way to attract the attention of your customers, there are lots more things that you can do with mobile marketing. More and more phones and other handheld devices are being installed with the capabilities to do a lot more when it comes to mobile marketing. Keep in mind that there are actually a lot of things that a mobile device can do, that a computer cannot. Here are a few things to consider:
• Remember, the core of most mobile devices is a phone. Why not invite your customers to make a call, and design it as link?
• Remember, most phones and other handheld devices have cameras. This means that you can have your customers enter photos, for picture contests.
• Remember, that most mobile devices have video cameras, this means that you can send short films that will educate your customer about what you can offer them and what your brand stands for. You can also use your mobile marketing to send a trailer, promo or even a commercial, for products or services that you do have or will have.
• Remember, that you can go beyond text. Mobile marketing means that you ask for feedback, input, votes and opinions. Ask your mobile users to share content or even pass it on tot heir friends.
• Remember, that most mobile devices are location aware. This means that you can use your mobile marketing to drive sales to your business or websites, by offering instant and location specific offers.
• Remember, that mobile devices can function as a payment device. This increases your chances of making a sale, right where your customer is located.
• Remember, that email has gone mobile, as well. As long you as send succinct and compact emails, you can use them as part of your mobile marketing.
• Remember, that most phones and handheld devices are also music players. You can add a whole new dimension to your mobile marketing, by having music attached to your marketing efforts.
• Remember, that most phones and handheld devices have calendars. Don’t forget to include save the date or other important information that can be marked in your mobile user’s calendar.
• Remember, that the main reason that smart phones and other hand held devices are so popular is that they can browse the web on the move. This means that it is imperative that your mobile marketing efforts are linked to your website and other online marketing efforts.