Using pay per click marketing

Pay per click marketing has been proven very effective for businesses as part of their marketing plan.But there are a few key things that if you are missing, then your pay per click is a waste of money.

Here are a few things that are key to making your pay per click dollars go the farthest.Remember, the most clicks don't mean the most profits.

There are many places to use pay per clicks.The most popular of which is search engines, but you can also use pay per click on advertising networks and websites or blogs.Each of these can be effective, you just have to find the right place for your ad to be seen (and clicked on) by the most profitable customers.

To have your site come up on the first page of a search, you need to have the right keywords.If you choose the wrong keywords your traffic will never be what you want.Make sure that you are bidding competitively on keywords and on different search engines.Most pay per clicks will cost you between a penny and half a dollar, but some businesses pay over two dollars for each click.

It may be a good idea to hire someone that does keyword research to help you pick the very best keywords for your business type.Finding the right words for your target market is the most important thing you can do for your marketing budget.

Also you can try shopping comparison engines that will put your product up next to other products so that consumers can product or price compare all on the same website.This can be great if you have the best offer out there.Here is what many pay per click specialists call the four P's of PPC marketing.

Presentation- Make sure that your website is what customers expect to see when they click.If there is too much of not enough then they will move on.Have the right information available and easily accessed.Your website should be very hospitable.

Position- You should have your website show up in the right place.This means being on the first page of a search engine or having your product always come up next to comparable products.Make sure your keywords are well thought out to put your information where it needs to be.

Pricing- Don't lose your customers because you are too over priced.Offer the lowest prices you can, and then throw in something extra.If you have the same price as your competitor, give the customer a reason to pick you.This might be free shipping, an added bonus or maybe even a discount for the next time they shop with you.Make sure you are holding on to the sale when they click on your site or the pay wasn't worth the click.

Product- Have the right stuff.Make sure that what you are selling is something that people continually need.Even the best marketing isn't going to help a business that is not right for the time.Offer service to back up your product and make the customer as satisfied as you possibly can.

Pay per click is a little bit tricky to set in your marketing budget because it doesn't have a set cost.But make sure that your money isn't being wasted.Compare the number of clicks to the number of purchases, if there is a distinct difference then maybe you need to change the placement of your information on the web.Make sure your name is out there where it is going to be most profitable to you.