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Using podcasting as a marketing tacticPodcasting reaches potential customers easier than emails because there is no junk filter set on a podcast. A podcast is a form of advertisement, similar to what you might hear on the radio. By having an audio file that can be downloaded onto a computer, cell phone, MP3 player, or other devices that can play audio files people are able to play the ads in the background while they continue with what they were doing. Think about how popular radio advertising is, many people listen to the radio as they are driving, cleaning house, etc. The radio unlike television allows them to multitask so they feel like they have gotten stuff accomplished; podcasting is similar to radio advertising.
If your business is going to use podcasting to communicate with your customers there are some things they should keep in mind. When creating a podcast for your business make sure that it is a quality podcast, which means that is full of useful information, not a bunch of ramblings. You are also going to want to keep it creative, there are millions of podcasts out there, and you are going to have to make your company's podcast stand out so that users will listen to it. When you are publishing, your podcast be sure to include it in a variety of podcast directories so that your company has the maximum amount of exposure for the podcast. Here are the top six reasons that your business should use podcasting.
If your business plans on using podcasting as a new marketing tactic here are some tips for you to follow to get the maximum effect from your podcasts. Tip one: Tip two: Just remember that while podcasting can be a great form of advertising you still need to use some common sense to create an ad campaign that will engage and entertain the listeners.
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