Using promos for business marketing

As every good businessperson knows, marketing is one of the main ingredients in a steamy, delicious, businessy stew. It's a major part of the concoction, it's the meat of the thing, the main course, the reason the people come. Good marketing can cover up for a lot of badness, inexperience, poor luck, etc., in other areas of business.
Why is business marketing so important? Well, when you market your business you are selling your business. You're selling your business, your company, your idea, product, message, whatever, to the community at large, and with the advent of the internet the community at large means the community AT LARGE. You can talk to almost anybody anywhere. You can take your product exactly where it needs to go, and what's more, you can do it for a lot cheaper than what it costs to run a TV commercial during popular sitcom.

Let's talk specifically about using promos for business marketing. Using promos for business marketing can be a good experience or an awful one, for both you and your potential customer, depending. By promos, of course, we mean promotions-special opportunities you offer to the public if they do X, Y, or Z, a discount on this, a deal on that, free hotdogs for the family, a T-shirt with your company's logo and their name printed across the back.
Using promos for business marketing can come across to the average customer as corny, needy, grabby and in bad taste. You don't want your business marketing promo to come across as a guy with a bad toupee, in other words. A big, cheesy, grinning guy, and you know he has gross breath, and his dark blue, decades-old suit has grey cornflakes of dandruff all over the shoulders, and his toupee's like he slung something he killed with his car and then slung over his head because he felt like it, etc. Really, that's how business marketing promos can come across if you're not careful.
One good rule to think of when using business promos for marketing is: don't condescend to the customer. Don't offer them a promo that you wouldn't be in. Don't start blaring horns and banging drums and jumping up and shouting and then give a guy a 10% off any CD with purchase of entertainment center coupon. The guy won't like it, he'll think you're cheap, you've wasted his time, and what's more he'll remember that he doesn't like it and tell his friends that he doesn't like it and describe you as that glassy-eyed lunatic we explored above. Simply put, if you're going to use a business promotion in your marketing campaign, make it a real promotion. Give a little, make a sacrifice for the good of your company. Think of something that the public wants, something that will interest the public for sure. I know how I feel when I'm at a furniture store and suddenly a big stand looms up in front of me and I get a free, and what's more a free quality hotdog plus a cup of Coke. I feel good, I feel as if the place is friendly and not unwilling to lighten up every now and then.
Which leads us to our next rule: think of your own likes, dislikes, doesn't matters, etc., when considering using promos for business marketing and particular promos in particular. Also, find out the likes and dislikes of your marketing team, other employees, friends and family, etc. It stands to common sense that if Bill and Jane and Dr. Smarerston are attracted to Z and repelled by Y, don't go with Y. People, as they say, are the same wherever you go. People, as they say, can't say no to a free quality hotdog plus a cup of Coke.
Using promos for business marketing, as we mentioned before, can be time-saving and profitable or time-wasting and profitless. Usually, the former types of promos are promos that actually appeal to people, promos that don't offer a gal a handful of salted peanuts if she rents a grand piano for one month. Common sense approaches to business promos (where marketing's concerned) can't fail to succeed or at the very least not to humiliate and ruin you.

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