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Walking through the social media marketing world
Why is social media so great? It is free! You have access to a ton of customer information and you don't have to pay a dime to get it. You can create surveys and other things and gather this information right from your customers. It's a wonderful way to find out what motivates your customers to buy your products along with products that they might like to see. Social media caters to millions of people all over the world, allowing you to have instant global access to your customers. Which social media site should you choose? Twitter and Facebook are the most popular as MySpace has really gone downhill and doesn't bring in the audience that the other two social media sites do. You need to start with facebook and Twitter and then consider branching out to other sites if you know you have customers on them. Just make sure you are actually able to respond to customer information and that you are managing your social media sites or you will end up struggling with it and people won't follow you. You don't want to lose your social media audience as they can be beneficial for times when you need a quick sales boost and other things. Facebook does provide you with a guide on how to get started with social media so you won't struggle to create a social media page for your business. You can even learn how to incorporate it onto your website by coping coding that Facebook will provide to you. Sign up for mobile Facebook so you can always stay connected with your customers and so you can send out new information in a timely manner. Not only do you need to send out bits of information that is credible and important to your customers, you should also focus on creating videos as well. You can upload your videos to YouTube and then repost them to facebook and other places. This is a great marketing campaign and it is also a great way to establish a reputation for your company in your industry. Make sure the videos are consistent and that they are sending out the right type of message to your customers so you can create a buzz with them. Twitter works a little differently from facebook and some people still prefer facebook because it has more tools to work with. However Twitter is a place where a lot of celebrities and companies are finding success. You can turn to Twitter in order to help you release small bits of information to get your customers quickly interested in something like a one hour sale. A lot of businesses will conduct polls from their Twitter accounts and often learn a lot about their customers thanks to their Twitter account. Social media marketing is a process and it is a very time consuming process. You will need to devote plenty of time to it in order for it to be a success so don't try to rush into it. |
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