Why Should I Buy your Book

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them

Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

Maybe you've said, "My book is about¦." You mention the features such as tips in a book or your story. Your story may be too long and bore your prospective readers. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell."

Without your "30 Second Tell and Sell" that strongly states the main benefit, audience, and what makes your product unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot.

Your "tell and sell" gives them a reason to buy. The "Tell and Sell" is the shortest sales letter you will write. You can also use this blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as their "elevator speech."

It's Not the Book, It's the Hook!

It's best to know your sizzling title, unique selling point, preferred audience and benefits before you put words to paper, before you even write a single chapter. You can motivate endless book sales with your "tell and sell." Be prepared to write five to 7-9 versions until the best one emerges. And, remember

your "tell and sell" must be clear, compact, compelling and commercial.

How to Build your Bullet Proof Tell and Sell

1. List your title. For instance, "Write Your EBook or Other Short Book" Fast!"

2. Add your major audience and benefits after you say the title.

"Write your eBook..." offers small business people and authors short cut steps to design your top selling book with easy, compelling fast-forward chapter

writing and the essential "7 hot-selling points" so they can share their unique useful message with the world, become known as the savvy expert, and make ongoing top money each month.

3. Add a sound bit that will help people connect easily with your book. Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company.

"Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" left off. It's the nuts and bolts you need to self-publish and promote and saleable book

4. Put them all together, they spell your own "tell and sell" that you memorize with enthusiasm and tell everyone next time someone asks you, "What's your book about"

Final example: "Write your eBook or Other Short Book--Fast! offers small business people and authors short cut steps to design their top selling book with easy, compelling "fast-forward" chapter writing and the essential "7 hot-selling points" so they can share their unique useful message with the world, become known as the savvy expert, and make ongoing top money each month. Recommended by Dan Poynter, it picks up where his "Self Publishing Manual" left off.

The Big Benefits of Owning your "tell and sell"

When you know your "tell and sell" before you write your book, you'll be marketing while you write. You will give your audience so much more. Your book will be much improved because you will write a more organized and focused copy. Every chapter will prove your "tell and sell." You will also write faster, because with focus, you'll need far less edits and rewrites.

Judy Cullins ©2004 All Rights Reserved.

JUDY'S OFFER: DETAILS ON TELL AND SELL in Chapter 3 of "How to Write your eBook or Other Short Book--Fast!" Available at https://www.bookcoaching.com/discounts.shtml.
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Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Write your eBook or Other Book Fast!" 7000 Melody Lane, La Mesa, CA 91942 FRE.E "The Book Coach Says..." or Business Tip of the Month www.bookcoaching.com/opt-in.shtml Orders: 866/200-9743 -- Ph: 619/466-0622