Your Current Customer List is Your Ticket to Profit

Need vs Want

I've seen many articles on this topic. Do people buy what they need or what they want. Some writers stress that they buy what they want and vice versa. The truth is there is a market for both.

How many times have you gone to the super market for milk, butter or bread, and came back with ice cream or some other snacks. It happens all the time right? Supermarkets have this down pat. Did you ever notice that you have to walk past many want products to get to the needs.

Why don't you use this strategy in your marketing. For example, when my computer consultants go on a service call they are instructed to listen to the clients, and probe them for information on what they like doing on line. Lets say they like playing games. When the consultant is finished with the job we leave them a package. Besides an invoice, we leave them a referral letter telling them if they refer two people to us we will give them two free hours of service, and a list of ways they can use them. It's ok because the lifetime value of a customer is gold. Then they write on the back of their business card 20% off and a code number for some great new software game we have in stock.

We also leave them a copy of our newsletter and tell them if they like it they should go to our website and sign up to receive it monthly by e mail. We also follow up with a "how's your computer doing" phone call every month, and let them know about any new games we have in stock Sometimes our customers talk about things they want which we don't supply. So I get on the phone and barter a deal for them.

Don't ever stop marketing to your current customers, they will always buy what they need, and want, from you. And then sit back and watch your sales soar.

Romeo Salvitti is the owner of Have Consultants Will Travel computer services. Computer Problems?Call us or If you need help in developing a website , an ezine or newsletter to promote your business , please contact us for more specific information. URL: http://www.computerosity.com call us at 941-708-3498 or Email:info@c... Ask about our ability to create multimedia cd business card presentations if you really want to take your marketing to a new level

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