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Defining the core values of your company

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When you define a business structure, your core values will have a lot to do with the business and its overall makeup. The core values of your company will offer direction to your employees and to your customers as they will be able to see what truly defines you. Core values can contribute a lot to a company, which is why you need to take the time to establish them and review them often.

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Learning to sell yourself to boost your business

mencommunicating19220419.jpgAs a small business owner, one of the inside secrets you should have mastered by now is learning how to sell yourself. Since the business is essentially your idea, each time you head out into the marketing world, you are giving a little bit of yourself to the public and asking them to accept you. It can be hard to sell yourself because rejection will occur and this can destroy a person's confidence. Here is the big trick to selling yourself; you are the number one customer.

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How to dress while running a small business

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Everyone has hear about how difficult it is to run a small business. Many of them fail in the first year or two. With little capital and so much at stake, these little enterprises can often fail because of a small mistake. All that needs to happen is for someone to make a little error or for a deal to go bad. Sometimes your partners might end up being dishonest. It is a difficult world for small businessmen and women. Much of the time you probably wonder how you will possibly make it in such a competitive but poor economy. As many small business owners know, you have to be bery careful about everything you do. A small busines that does not have a good business plan or a sense of direction will probably fail. The details will be important, especially when you start and have little money. One of the things that could really hurt you as a small business owner is respect. Nobody knows who you are. They can't trust you and you have no history to show that you are serious and capable. They certainly will not want to invest in your small business, which is what you will need at the beginning. But what details should you pay attention to? Obviously you need a good location and an excellent product. You need good advertising and you need to get customer feedback. All of these are extremely important. However, another very important part of business is representation. You need to appear the part when you are starting a business, and when you have a small business. You need to let everyone know that just because you aren't running a huge international corporation, you are serious and know what you are doing.

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