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Top questions to ask a franchisor

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Franchising is huge. It is because of franchising that you see a McDonalds in every city, and you see some smaller companies grow quickly. If you have the money you can buy a franchise, however, when you buy a franchise, you're putting big dollars on the line, and you have to be careful. One of the pitfalls of buying a franchise is you are not the only one that determines whether or not you succeed. Other stores, other franchises, and the overall policies are often out of your control and can reflect either negatively or positively on you.

So, when you buy a franchise there are some important questions you will want to ask the franchisor. The quality of the company that stands behind your franchise matters, so before you spend your money, ask the following questions:

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How to increase your brand equity

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Your company most likely has a brand image either as a symbol or name that is used to identify your company. The branding of a product is very important and can add significant value when it is well recognized or has positive thoughts in the minds of consumers. This concept of brand recognition is also referred to as brand equity. Since you are reading this it is probably safe to assume that you are looking for ways to increase your brand equity.

How to increase your brand equity will have you looking at your brand image a little harder and maybe creating a whole new brand. You will need to look at different and perhaps unused ways to get your brand out in the open to the consumers. You will also need to see if your brand has a positive or negative brand equity associated with it.

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How to increase your brand equity

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Your company most likely has a brand image either as a symbol or name that is used to identify your company. The branding of a product is very important and can add significant value when it is well recognized or has positive thoughts in the minds of consumers. This concept of brand recognition is also referred to as brand equity. Since you are reading this it is probably safe to assume that you are looking for ways to increase your brand equity.

How to increase your brand equity will have you looking at your brand image a little harder and maybe creating a whole new brand. You will need to look at different and perhaps unused ways to get your brand out in the open to the consumers. You will also need to see if your brand has a positive or negative brand equity associated with it.

Continue reading "How to increase your brand equity"

What do venture capitalists look for in a business plan?

First of all, what is a venture capitalist? A venture capitalist is an individual who has the money or capital that you as the business owner needs to help get your business going. Venture Capitalists are looking for businesses where they can invest and then see a return on their investment. A venture capitalist does not give money to a business owner without expecting a worthwhile return. So how can you convince a venture capitalist that your company is worth investing in?

The concept seems simple. You need to develop a business plan. In this business plan you need to clearly explain your plan to be successful and make money. Detail is important, unless the venture capitalist can follow your logic and agrees with your philosophies, he is going to take his money elsewhere. Also, you need to make it abundantly clear that now only is your business going to be successful, but that your investors will be handsomely rewarded well above their initial capital investment. Be confident. Show your venture capitalists that you are the kind of person who makes things happen. They need to be confident that they are making the right choice not only in terms of the company but in its entrepreneur (that's you!)

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Private placement memorandums for the sale of stock


A Private Placement Memorandum is a document written up for the purpose of disclosing certain company information. In the case of a Private Placement Memorandum for the sale of stock, information is given regarding the pros and cons of investing with that particular company. This Private Placement Memorandum is for the benefit of potential investors. Although a Private Placement Memorandum is not required for the sale of stock (especially for smaller stock offerings) it is a good way to be upfront and open about the company. This is helpful if there are any future falsifications or failure to disclose complaints by unhappy investors. Investors are have no rights to refunded money if they were aware of and agreed to all risks upfront.

There are some important topics to keep in mind when you write your own private placement memorandum for the sale of stock. As was stated before, your whole purpose in creating this private placement memorandum is to present all information truthfully. Here are some other helpful tips to keep in mind:

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